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2 Posts authored by: jenhorton

I have been participating in the Metrics That Matter sessions on the recent Road to Revenue Tour events. A common theme that has emerged from those discussions are the challenges around enforcing sales process to drive a higher level of data integrity. I thought anyone embarking on closed-loop reporting (whether you are doing the reporting in Eloqua, CRM, or other) would appreciate this great article from Sirius Decisions on the value of connecting Contacts to Opportunities.

For next week's Chart Of the Week, I want to know which report categories are important to your team?


Please take a minute to answer the question here and you will see the results in next week's Chart of the Week analysis!



Jen Horton

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