The very first campaign we did in Eloqua was to target an audience that uses our services for Serice A, but never Service B. We combined a 3-dimensional direct mailer, email, landing pages, and phone follow-up to get the word out. Targeting about 5,000 people in the Labor community, we were able to increase our awareness of this service leading to new sales this year, and already signing up sales for 2013. Plus it has helped us forge a stronger relationship with Business Development as they did not beleive we could drive sales utilizng such a campaign.
Want to hear more about it? I'll be one of the speakers at EE12 in the See It Track, I look forward to seeing you there!