Adding data to a Custom Object

Content

Hello, 

My company want to implement a solution that will be able to page our On Call techs from RightNow.  We are doing this by sending an email from RightNow to the paging company and that is working.  They also want to implement logging around this in RightNow.

My thought was to implement a Custom Object with the Date/Time and the person triggering the page to the On-Call tech.  I was able to create the Custom Object, but I do not see a way to interact with it from the Business Rules.  How can I add data to a custom object when an incident is saved?