Oracle Named #1 in Gartner’s Critical Capabilities for CRM Lead Management

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We are pleased to announce that Oracle ranked #1 for both B2B Sales and Indirect Sales use cases in the Gartner Critical Capabilities for CRM Lead Management in 2020.

The Gartner Critical Capabilities report highlights that Oracle is the only vendor that has both deep marketing and CX/CRM functionality, and native data aggregation. Oracle Eloqua was recognized for enterprise scalability and deep lead management functionality with new advanced intelligence capabilities. Eloqua also helped Oracle score strong in ABM use cases due to its DataFox integration, audience management and workflow abilities.

The integration with DataFox enables you to access unified insights and account intelligence to align marketing and sales – a key capability for lead management. By leveraging data enrichment for deeper insights and more targeted communications to drive sales, DataFox allows for meaningful account-based marketing. Oracle’s account-based marketing engagement activity dashboard enables marketers to easily visualize the aggregated engagement of accounts and identify those most active for better targeting. This allows our customers to provide the most personalized and relevant experiences, going beyond what is achieved with point-to-point integrations that other vendors are forced to rely on.