Optimizing Knowledge Content for Findability
5 SEO strategies to ensure customers find the right answers, whether they start from your site or a search engine.
How much do you know about Search Engine Optimization, or SEO? As a knowledge manager, it’s likely not something you spend a lot of time worrying about, but you’ve probably heard a lot about it from the people in your organization for whom it’s a mission-critical tactic to get right. Good SEO can make or break a company. No matter how great your company is, if no one can find you when they’re searching for whatever products or services you’re offering, you’re not in the game.