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On-Demand: Critical Apple Mail Changes - What to know about the iOS 18 Update [Feb 2025]

edited Feb 12, 2025 10:31PM in Eloqua

For the average brand, Apple Mail is where the majority of their email marketing campaigns are opened by their subscribers. For some, it can be upwards of 80%. So, Apple Mail changes can have a profound impact on brands’ email programs. Apple’s 2021 launch of Mail Privacy Protection showed just how strong that impact can be. Their recent release of iOS 18 is another such moment.

In this webinar, we’ll discuss key changes to the Apple Mail experience that will have short and long-term channel performance implications, including:

  • Branded Mail
  • Apple Mail tabs and email categorization
  • Brand message grouping
  • AI priority messages & time-sensitive messages

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