Knowledge Advanced - possible to show selected text attribute instead of search snippets?

Content

With one of our channels/content types, HTML answers, snippets are too often not helpful when the search generates them from the keyword field.  All the user sees is a list of keywords that includes their search term(s). 

At least for the moment, the results from HTML Answers is segregated from the other channels/content types into a separate results panel.

Ideally instead of showing search generated snippets the search results would show something we could predict and control. For example - show the first 3 lines of the Question attribute.  Researching whether this is possible in the documentation has proven frustrating due to the varied terminology.  I can't tell whether it does not exist or I simply am using the wrong words to find it.