Canada CAN-SPAM Compliance
Our US company operates a portion of our business in Canada, like many others. Canadian legislature is being passed that is really going to tighten up laws around the type of emails/calls/chats we offer to our Canada customer, as well as, the content of those interaction. We currently handle both email and chat in OSC.
When our contact center agents speak with customers, they are doing so because the customer initiated conversation with us. With the new laws in place, we are no longer able to offer a promotion code or coupon offer to the customer, unless we have a pre-existing relationship with them (i.e. a purchase has already been made). In order for us to be able to provide them with such offers, we are going to be requires to have their expressed consent/permission to provide it to them so that it not considered a marketing offer.