2018 B2B Luminary Program Updates

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    2018 luminary.pngOracle University's Marketing Cloud Education accreditations are calendar year titles, updated at the start of each calendar year to present students with new training goals based on recently released content and industry best practice education. Yearly updates typically include new courses, new course formats and updated exams. The 2018 B2B Luminary program will present a robust and challenging curriculum for our advanced students and thought leaders who are ready to pursue this important accreditation in 2018.


    What's coming in 2018?

    B2B Luminary level requirements for 2018 will include instructor-led live virtual courses (LVC), web-based training (WBT) and OnDemand video training. For 2018, LVC courses will be categorized by our five modern marketing tenets and presented as one-day courses, including multiple topics per course. This represents a change from the LVC course format from 2017, where LVC courses range in duration from one to three days of instruction.


    Much of the B2B Luminary education presented in the courses will remain the same from 2017. New content, known as bridge courses, will again be added to the requirements for the B2B Luminary accreditation. Bridge courses will be required learning for anyone pursuing the 2018 B2B Luminary accreditation, including those renewing a title from 2017 or continuing education started in 2017.


    2018 Bridge Course = Oracle Eloqua: Insight for Analyzers

    The bridge courses present new education around the updated Insight Reporting area within Oracle Eloqua, which leverages the Oracle Business Intelligence Enterprise Edition platform (OBIEE). This education includes a new one-day Oracle Eloqua: Insight for Analyzers course critical for all Eloqua users. Join the Topliners Eloqua Insiders Group to stay up to date with this product transition.


    When will the new program be available?

    You may review the B2B Luminary requirements now. The program requirements for the advanced Luminary accreditation will continue to be the B2B Luminary courses, B2B Luminary exam, hands-on practical exercise and thought leadership blog post. The first Luminary renewals and new Luminary candidates are typically approved by March.


    Where can I take these courses?

    These courses are included with the Oracle Marketing Cloud Learning Subscriptions from Oracle University. Subscribers can view these courses anytime within their Eloqua Cloud Learning Subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle Marketing Cloud Learning Subscriptions and other Oracle University training options, talk to your account manager, email our sales team, or request access and more information.