Acronyms abound in the MarTech and AdTech space, and as a modern marketer it is important to be well versed in all this shortcut lingo. This course will ensure that you know all there is to know, not just about Data Management Platforms (DMPs) and data-driven marketing, but especially the power behind the Oracle Data Cloud DMP.
This 10-minute OnDemand Course:
- Defines data-driven marketing
- Outlines the current state of marketing data and defines data types and sources
- Defines Data Management Platforms (DMPs)
- Outlines the benefits of the Oracle Data Cloud DMP
- Describes the basic features and functionalities of the Oracle Data Cloud DMP
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