Enterprise Eloqua Administrator at University of Wisconsin-Madison

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    Who wants to become the technical leader of the University of Wisconsin-Madison's enterprise marketing automation platform?

     

    Link to official posting:

    MARKETING AUTOMATION ADMINISTRATOR at UW–Madison

     

    The University is currently using Oracle Marketing Cloud (Eloqua) to conduct marketing and recruitment email campaigns for both undergraduate admissions and the wide variety of programs offered by the Division of Continuing Studies (DCS). We have recently also acquired Salesforce Marketing Cloud Mobile Studio as the text-messaging solution to complement Eloqua. Eloqua is already integrated with our Salesforce CRM recruitment platform, while Salesforce Marketing Cloud Mobile Studio integration is upcoming.

     

    For this new position, DCS seeks a talented expert who will support a campus-wide marketing automation service, welcoming a diverse pool of existing campus marketers and communicators into these new platforms. Bring your hands-on experience administering marketing-automation platforms to become the campus technical leader for Eloqua. We especially welcome administrators who could also teach marketing automation skills to busy professionals who may only have experience using traditional communication tools and approaches. Your mission includes contributing to building a campuswide 360-degree lifelong learner view, so that learners engage with the university as a single, well-coordinated institution and so that the university engages with learners as their lifelong partner for their educational needs.

     

    While you will be the primary technical lead for the marketing automation tools, you will be joining a growing team of professionals who are driving the University forward in terms of recruitment, marketing, and modern enterprise IT platforms. Within Division of Continuing Studies we have a deep bench of digital marketing professionals, who produce marketing and communications content and plans for DCS, and we are building a central recruiting team serving campuswide professional graduate programs. And as a technical administrator of Eloqua, while you will support broader campus needs, you will collaborate with a technical colleague who already serves as Eloqua administrator for one partner division. You will also join a larger network of campus colleagues engaged in governance of the CRM and marketing automation services. Furthermore, campus and DCS longer-term roadmaps lay out a bright future for expanding the scope and scale of marketing automation use at UW-Madison, starting specifically with this initial position.

     

    Link to official posting:

    MARKETING AUTOMATION ADMINISTRATOR at UW–Madison