You could be starting your Account-Based Marketing (ABM) journey, or thinking about adopting an ABM campaign, or scaling up. Regardless of the approach, this OnDemand course will equip you with valuable, detailed insights that make sure you get your ABM campaign on the right track towards success.
This OnDemand training on ABM is divided into two courses; Account-Based Marketing Basics and Implementing Account-Based Marketing Using Eloqua. The Account-Based Marketing Basics course details the following as per Release 19A of the Eloqua platform. The Account-Based Marketing Basics course covers:
- An Introduction to ABM
- Strategies for ABM
- ABM Pitfalls to Avoid
- Best Practices of ABM
Apart from gaining exposure for your ABM campaign, you’ll leave the course armed with more content and knowledge to foster your organization’s ABM efforts.
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This Course is included with the Oracle CX Marketing Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle CX Marketing Learning Subscriptions and other Oracle University training options. If you have questions, talk to your account manager, email the education team, or submit a service request.