Oracle Eloqua: Account-Based Marketing Basics

Version 7

    You could be starting your Account-Based Marketing (ABM) journey, or thinking about adopting an ABM campaign, or scaling up. Regardless of the approach, this OnDemand course will equip you with valuable, detailed insights that make sure you get your ABM campaign on the right track towards success.

     

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    This OnDemand training on ABM is divided into two courses; Account-Based Marketing Basics and Implementing Account-Based Marketing Using Eloqua. The Account-Based Marketing Basics course details the following as per Release 19A of the Eloqua platform. The Account-Based Marketing Basics course covers:

    • An Introduction to ABM
    • Strategies for ABM
    • ABM Pitfalls to Avoid
    • Best Practices of ABM

     

    Apart from gaining exposure for your ABM campaign, you’ll leave the course armed with more content and knowledge to foster your organization’s ABM efforts.

     

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