Responsys is a powerhouse of features enabling modern marketers to achieve enterprise marketing goals. While some features are intuitive and need no technical expertise, there are other features that can be better leveraged by tech-savvy individuals. Responsys Personalization Language (RPL) is one such feature that meets complex business needs. This feature works like a coding language and enables developers to perform various scripting and programming tasks.
The Oracle Responsys: Advanced RPL OnDemand course provides in-depth knowledge of the Responsys Personalization Language. Designed specifically for developer roles, the course provides details on how RPL is coded into HTML campaign templates, the different techniques in which data is retrieved using RPL, and the various campaign variables that can be created and used within RPL.
Additionally, the course includes demonstrations on how Responsys-specific proprietary methods, directives, and tags can be used in the Responsys Email Message Designer to facilitate advanced personalization and targeting for Responsys campaigns. Along the way, the course provides some best practices and recommendations related to using RPL and HTML coding in Responsys campaigns.
Note that if you are not a developer and won’t be performing coding tasks, the Oracle Responsys: Introduction to RPL for Marketers course may be more appropriate for you to get introduced to RPL.
The recommended order to take the modules is:
- Advanced RPL Basics
- Data and RPL
- RPL Directives
- RPL Variables
- RPL Methods
- RPL Debugging
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