Looking for information about using Custom Data Objects (data cards) in Eloqua?

Version 14

    Have you heard the terms 'CDO' or 'data cards' mentioned here on Topliners and wondered whether they might be useful to you? Custom data objects (CDOs) allow you to store additional information for your contacts, such as product purchase history or event attendance data, without cluttering up contact records. This helps to keep your database clean and organized, and it provides you the opportunity to store data with which you can segment your contacts, build out more sophisticated lead scoring or send follow-up event communications.


    This post compiles the most viewed Topliners posts on the topic of CDOs, so that you can quickly read up on the topic or learn about new ways to leverage this functionality in Eloqua.


    Data card definitions, benefits and uses


    What are data cards (aka CDOs), exactly?

    Explains the concept and provides some common use cases. Be sure to check out the analogy in the first comment, too!


    Best Practice – CDO records (data cards) – definitions and recommendations for usage

    Provides definitions, multiple use cases, recommendations about the number of records to use with CDOs, and links to resources


    Using CDOs


    Custom data objects

    Provides basic procedural information


    Personalizing Emails from CDOs (Data Card Evaluator)

    Describes how to use the Data Card Evaluator app to write a value from a CDO to the contact record based on criteria you choose


    How to update CDOs with auto syncs

    How to import data from standard CRMs


    Importing Data from an external source to an Eloqua CDO

    How to import data from sources other than standard CRMs


    Information for developers using the Eloqua API


    Create and Retrieve a Data Card


    Map a Data Card to a Contact


    Update a Data Card