As Modern Marketers, we require an approach to reading and responding to the digital body language of our prospects. Tracking and incorporating this behavior helps with developing personalized experiences, creating relevant content and measuring lead engagement.
Eloqua 10: Web Profiling is a three-hour instructor-led course, available from Oracle Marketing Cloud Academy. This course is designed for Advanced Marketing users looking to better understand how to leverage visitor profiles in their marketing campaigns.
During the class, we’ll show hands-on examples of how visitor data can:
- Improve Personalization - Personalize your external website with Eloqua visitor data, using profile views and web data lookups
- Enhance Visitor Analytics - Create query strings to track referring sources to Eloqua forms. Configure the Form Population Component to dynamically capture rich visitor data
- Fine Tune Segmentation - Use page tags to understand visitor interest and engagement related to your campaigns
The good news? ALL Eloqua customers are enabled to track visitor activity, NO extra cost or setup is required! Eloqua configures this tracking during customer onboarding. So, all that is required is to learn how to access and use this information to start improving your visitor analytics and campaign personalization. In addition, this class will answer many of the common questions around how Eloqua collects and reports on visitor metrics and how profiles are aggregated and assigned to contacts.
To view upcoming class sessions for all Eloqua courses, click here.
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This Course is included with the Oracle Marketing Cloud Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle Marketing Cloud Learning Subscriptions and other Oracle University training options, talk to your account manager, email our Sales team, or request access and more information.