Successful organizations are making the essential shift from product-driven marketing to data or customer-driven marketing and embracing Big Data as the next logical step for marketers. So, Big Data is the elephant in the room everyone wants to embrace. However, adopting and implementing Big Data requires meticulous analysis and planning. Hence, enterprises that fail to optimize their company culture cannot leverage Big Data’s full potential.
The Modern Marketing: Big Data for Marketers OnDemand Course introduces the key processes and best practices that facilitate effective Big Data adoption and implementation. This 30-minute elearning discusses:
- Different data types
- Planning Big Data implementation
- Current Big Data trends for marketers
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