Modern Marketing Experience 2015 (North America) Overview

Version 10

    Modern Marketing Experience 2015 (#MME15) took place in Las Vegas, NV on March 31 – April 2. Below are the links to the presentations from the event that we are permitted to share with the community.



    Tuesday, March 31, 2015:


    Wednesday April 1:

    • Challenging Convention: Disruptive Modern Marketing - Panel Leader: Andrea Ward, VP Marketing, Oracle Marketing Cloud. Panel: Megan Lueders, Vice President, Lifesize, Kathryn Schottoefer, Senior Vice President, HeavenSpot, Sandy Viteri, Vice President, comScore, Neil Rongstad, Global Manager - Marketing Demand Central, Rockwell Automation
    • Youtility: Why Smart Marketing is About Help not Hype - Jay Baer, Speaker and Author
    • 9th Annual Markie Awards Sponsored by Linkedin


    Wednesday, April 1 – Thursday April 2, 2015:

    The breakout sessions held on Wednesday April 1 – Thursday April 2, 2015 were categorized as followed:

    • Imagine: Discover the latest trends and innovative ideas from thought leaders in the marketing cloud industry
    • Implement: Learn tips from modern marketers on simplifying and getting the most from marketing cloud technology
    • Transform: Hear examples from other modern marketers about how they transformed their organization, processes and/or culture to improve their customer’s experience
    • Optimize: See how modern marketers optimize marketing processes with continuous improvements
    • CMO Experience


    Thursday April 2, 2015:

    • The Engaged Leader – Charlene Li, Altimeter Research
    • Awe, Wonderment and the Currency of Curiosity and Inspiration – Jason Silva, media artist, futurist, philosopher, creator of Shots of Awe and Host of National Geographic’s Brain Games