Data Management: DIY Marketing Success

Version 15

    Use the resources on this page as an action plan to help you implement a data management strategy within your organization. Here's a quick overview on how to use this page:


    Learn about data management by reviewing guides, videos, customer success stores, and OMC Academy courses.


    Use the Boost Series Plan Builder to create a custom plan for your organization.


    Implement your plan using the templates and tools in the step-by-step checklist.


    Take your plan a step further by exploring related products and services.


    If you get stuck, find answers to your questions through one of many support channels.


    Review these resources to get a better understanding of data management

    Read some customer success stories

    Learn more about this topic

    Participate in web or hands-on training


    Create a custom data management plan for your organization

    The Boost Series Plan Builders are web-based automated tools that help you follow best practices when creating a plan for your organization.

    You will be guided through interactive learning tools and brainstorming exercises that help you identify your best course of action. Then, download your plan and take it back to your organization to gather input, fill in the gaps, and collect buy-in.

    Be prepared to set aside 45-60 minutes to create your plan. And don't forget to opt in to follow up emails at the end to keep you on track with your plan.


    Follow this step-by-step checklist to implement your data management plan


    Identify your data sources. Refer to this Data Source list for examples of systems used by other organizations to collect data.


    Map your data ecosystem, including the various data types and how data is transferred between sources. See this Data Map Example and use it as a starting point for your own ecosystem.


    Identify the data you have and the data you need. Use the Data Gap Analysis worksheet to help you prioritize your incomplete data attributes.


    Standardize your data import process by documenting your data attributes in a Data Dictionary. When manually uploading contacts to your database, consider enforcing a List Upload Template to ensure consistency.


    Cleanse your data by building and running a contact washing machine. Create a Data Normalization Table for each data attribute that you need to cleanse. Automate this process using the Contact Washing Machine app.


    Regularly report on your data using either Oracle Eloqua Insight or Oracle Responsys Insight.


    Explore Data as a Service (DaaS) t o help you create connections to customers across channels and devices. See The New Driving Force of Data-Driven Marketing.


    Share your success with your Customer Success Manager and in the Topliners Community.


    Begin developing your next strategic initiative by exploring the Boost Series Plan Builders, or talk to your Customer Success Manager about a Success Plan.


    Consider related products and services to take your plan a step further

    Related products and services

    • Learn how Oracle's DMP can centralize consumer data from multiple sources under one platform and how this helps marketers target the right audience with the right message across platforms.
    • Explore the Oracle Cloud Marketplace to find Apps that extend your OMC investment from Oracle Marketing AppCloud Partners.
    • Oracle's Contact Washing Machine app allows Oracle Eloqua users to automatically standardize contact fields.


    Find answers to technical questions or talk to someone who can help

    Technical support

    • Search for solutions, access support tools, and create a service request using MyOracle Support (Oracle SSO required).
    • Ask a question to the community in the Do It or Code It sections of Topliners.

    Strategic support

    • Share your plan with your Customer Success Manager (CSM) and talk about your strategy. Your CSM will help keep your plan on track and suggest what steps you should take next.
    • Ask a question to the community in the Imagine It or See It sections of Topliners.