Metrics: DIY Marketing Success

Version 14

    Use the resources on this page as an action plan to help you implement metrics that matter within your organization. Here's a quick overview on how to use this page:


    Learn about metrics that matter by reviewing guides, videos, customer success stores, and OMC Academy courses.


    Use the what you've learned to start preparing and planning for metrics that matter to your organization.


    Implement your plan using the templates and tools in the step-by-step checklist.


    Take your plan a step further by exploring related products and services.


    If you get stuck, find answers to your questions through one of many support channels.


    Review these resources to get a better understanding of metrics that matter

    Read some customer success stories

    Learn more about this topic

    Participate in web or hands-on training


    Create a custom metrics that matter plan for your organization

    Once you understand the concepts, assess where you currently are and your organization's goals. Create a plan with a list of your priorities and brainstorm ideas to get started.

    The Boost Series Plan Builders are web-based automated tools that help you follow best practices when creating a plan for your organization. While we don't have a Metrics That Matter Plan Builder just yet, you can browse other available topics below.

    Plan Builder Topics


    Follow this step-by-step checklist to implement your metrics that matter plan


    Identify your stakeholders and their business questions . Use the Questions and Insights Worksheet to identify which metrics you should be tracking to influence your stakeholders' business decisions.


    Identify the sources of your metrics. Track where metrics data comes from, who owns it, and how often it should be reviewed using the Metrics Data Tracker.


    Find or create the reports you'll need to display data to your stakeholders. Create a schedule of when to run reports, who runs the report, and who reviews the report using the Report Schedule.


    Schedule reports to run at regular intervals. This B2B tutorial shows you how to build your first report using Insight. For B2C reporting information, log in to your Responsys account to view online help).


    Report on your program results using methods discussed in either the Oracle Eloqua 10: Insight for Reporters or Responsys Essentials Series: Essentials of Reporting Oracle Academy course.


    Benchmark and track your progress using the appropriate KPI template: B2B or B2C.


    Share your success with your Customer Success Manager and in the Topliners Community.


    Begin developing your next strategic initiative by exploring the Boost Series Plan Builders, or talk to your Customer Success Manager about a Success Plan.


    Consider related products and services to take your plan a step further

    Related products and services


    Find answers to technical questions or talk to someone who can help

    Technical support

    • Search for solutions, access support tools, and create a service request using MyOracle Support (Oracle SSO required).
    • Ask a question to the community in the Do It or Code It sections of Topliners.

    Strategic support

    • Share your plan with your Customer Success Manager (CSM) and talk about your strategy. Your CSM will help keep your plan on track and suggest what steps you should take next.
    • Ask a question to the community in the Imagine It or See It sections of Topliners.