|WEDNESDAY, 18 NOVEMBER||09:00 –09:45||Expectation to Expression: Why Marketing is Driving the Customer Experience||Kevin Akeroyd,GM & SVP, Oracle Marketing Cloud||Stephan Pere, Chief Data Officer, The Economist||In the age of the customer, digital expectations are not being met by traditional marketing programs. Customer experiences can feel anonymous and fragmented. And social networks amplify consumer complaints at the same time they promote advocacy. |
Customers expect pervasive personalization and dazzling digital experiences whenever and however they choose to interact with a brand. Meanwhile the boardroom demands revenue growth, profit growth, and predictable revenue performance.
The pressure is rising. Chief marketing officers (CMOs) are caught in the middle. In this presentation, learn how CMOs can meet both the increasing personalization demands of the consumer and the revenue goals of the boardroom by rethinking the customer experience along three avenues: expectation, experience and expression.
|WEDNESDAY, 18 NOVEMBER||09:45 –10:15||Modern Marketing Innovation: New Data-Driven Features Help Orchestrate More Individualized Customer Experiences||John Stetic, Group Vice President, Product Development, OMC||Antonio Casacuberta, Group Vice President, Development, OMC||Tim Brown, Group Vice President, Development, Maxymiser||Digital marketing is evolving at the speed of innovation. But how well are you applying it to your business? Are your digital interactions off the shelf or tailored? See how Modern Marketers are connecting the right data to orchestrate compelling moments and personalize customer experiences. In this keynote, you will learn about new Oracle Marketing Cloud features that expand the view of your customers and increase your reach across new and emerging channels. Our Modern Marketing experts will also unveil innovative use cases you can use to create ideal customer experiences, boost engagement, and drive higher revenue.||KING’S SUITE|
|WEDNESDAY, 18 NOVEMBER||16:30 –17:15||How Modern Marketing Works: Real-time marketing in real life||Lucy Orme Smith, Oracle||David Dorling, Swiss Post Solutions||John Broughton, Confused.com||Richard Brown, Farfetch||Joinus for a customer panel moderated by Lucy Orme-Smith, Oracle Marketing Cloud Vice President of Customer Success and Services in EMEA.||KING’S SUITE|
|WEDNESDAY, 18 NOVEMBER||17:15 –17:45||Postcards from the Future: TheFour P’s and Tomorrow’s Global Citizens||Anne Lise Kjaer, Global Futurist, Author & Trend Forecaster||KING’S SUITE|
|THURSDAY, 19 NOVEMBER||11:30 –12:00||Keynote: Rapid Marketing Transformation||Nicky Jones, Marketing Director, Centre of Excellence, BT Global Services||KING’S SUITE|
|THURSDAY, 19 NOVEMBER||12:00 –12:30||Keynote: A Winning Mind||Lord Seb Coe, KBE||KING’S SUITE|