Cross-Channel Campaigns: DIY Marketing Success

Version 11

    Use the resources on this page as an action plan to help you implement cross-channel campaigns within your organization. Here's a quick overview on how to use this page:

    Learn

    Learn about cross-channel campaigns by reviewing guides, videos, customer success stores, and OMC Academy courses.

    Plan

    Use the Boost Series Plan Builder to create a custom plan for your organization.

    Create

    Implement your plan using the templates and tools in the step-by-step checklist.

    Develop

    Take your plan a step further by exploring related products and services.

    Support

    If you get stuck, find answers to your questions through one of many support channels.


    Learn

    Review these resources to get a better understanding of cross-channel campaigns

    Read some customer success stories

    Learn more about this topic

    Participate in web or hands-on training

    Plan

    Create a custom cross-channel campaigns plan for your organization

    The Boost Series Plan Builders are web-based automated tools that help you follow best practices when creating a plan for your organization.

    You will be guided through interactive learning tools and brainstorming exercises that help you identify your best course of action. Then, download your plan and take it back to your organization to gather input, fill in the gaps, and collect buy-in.

    Be prepared to set aside 45-60 minutes to create your plan. And don't forget to opt in to follow up emails at the end to keep you on track with your plan.

    Create

    Follow this step-by-step checklist to implement your cross-channel campaigns plan

    1

    Define your campaign goals and requirements. Refer to this checklist for tips on what to include in your campaign design document.

    2

    Assess your current channels and identify the channels that you want to use in your campaign. Explore the Oracle Cloud Marketplace for partners that offer integrations with various channels.

    3

    Secure your resources. Identify your stakeholders and create a communication plan to keep everyone in the loop. Learn more about how to create a great team to execute cross-channel campaigns.

    4

    Create your campaign assets. Use the Campaign Content Planner to draft all your campaign copy.

    5

    Build your campaign programs in the Eloqua Campaign Canvas or Responsys Program Designer.

    6

    Regularly report on your campaign using either Oracle Eloqua Insight or Oracle Responsys Insight.

    7

    Benchmark and track your progress using the appropriate KPI template (B2B or B2C).

    8

    Share your success with your Customer Success Manager and in the Topliners Community.

    9

    Begin developing your next strategic initiative by exploring the Boost Series Plan Builders, or talk to your Customer Success Manager about a Success Plan.

    Develop

    Consider related products and services to take your plan a step further

    Related products and services

    • Learn how Oracle's DMP can centralize consumer data from multiple sources under one platform and how this helps marketers target the right audience with the right message across platforms.
    • Explore the Oracle Cloud Marketplace to find Apps that extend your OMC investment from Oracle Marketing AppCloud Partners.

    Support

    Find answers to technical questions or talk to someone who can help

    Technical support

    • Search for solutions, access support tools, and create a service request using MyOracle Support (Oracle SSO required).
    • Ask a question to the community in the Do It or Code It sections of Topliners.

    Strategic support

    • Share your plan with your Customer Success Manager (CSM) and talk about your strategy. Your CSM will help keep your plan on track and suggest what steps you should take next.
    • Ask a question to the community in the Imagine It or See It sections of Topliners.