Modern Marketing Experience 2016 Agenda

Version 5

    GENERAL SESSION KEYNOTES (video powered by Brightcove)


    Tuesday April 26, 2016

    The Global Corner Store: Customer Experience Comes Full Circle

    Kevin Akeroyd, General Manager and Senior Vice President, Oracle Marketing Cloud

    Ryan Deutsch, DVP Digital Marketing, Sears Holdings Corporation

    Nick Cerise, CMO, Western Union Business Solutions

    Eric Reynolds, SVP & CMO, The Clorox Company

    Special Guest Speaker:  Zach King


    Wednesday April 27, 2016

    Every Experience Matters

    Mark Hurd, Chief Executive Officer, Oracle

    Community, Connection, Consumption - Creating Great Experiences to Build Brand, Sales and Superstardom

    Troy Carter, Entrepreneur, Investor & Music Manager


    Digital Innovation: Creating Seamless Customer Experiences with Oracle Marketing Cloud

    Steve Krause, GVP Product Management, Oracle

    John Stetic, Group VP of Product Development, Oracle

    Marketising: The Convergence of Marketing and Advertising Technologies

    Jay Baer, Convince & Convert

    Andy Kennemer, VP Omnichannel Marketing, Abercrombie and Fitch

    Jake Sorofman, CMO, Gartner

    James Cooper, Editorial Director, AdWeek


    Thursday April 28, 2016

    Minding The Soft Stuff:  How Marketing Transformation Moves Beyond Technology to Make It Real in a Complex Organization

    Jaemi Bremner, Marketing Technology and Capability Leader, Intuit

    Dennis Startfev, Principal, Deloitte Digital

    A Conversation With Tyra Banks




    Modern Marketing Experience was co-located with Modern Service Experience, Modern Sales Experience and Modern Commerce Experience. Click hereto find presentations from these conferences!