MME16 Cross-Channel Orchestration:Oracle Responsys Breakout Sessions Agenda

Version 13
    DayTimeSession NameLocation
    Wednesday, April 27, 20162:00 p.m. – 2:45 p.m.The Art and Science of Building Customer JourneysROOM 310
    Wednesday, April 27, 20162:00 p.m. – 2:45 p.m.Show Me the Money! Revenue-Generating Deliverability StrategiesROOM 306-307
    Wednesday, April 27, 20162:00 p.m. – 2:45 p.m.Set It and Forget It—Until It’s Time to Analyze and OptimizeROOM 309
    Wednesday, April 27, 20163:00 p.m. – 3:45 p.m.What You Need to Know: Oracle Responsys Product OverviewROOM 310
    Wednesday, April 27, 20163:00 p.m. – 3:45 p.m.Trust Nobody—Except Your DataROOM 312-317
    Wednesday, April 27, 20163:00 p.m. – 3:45 p.m.Using Data Selection to Optimize and Personalize Your EmailsROOM 309
    Wednesday, April 27, 20164:30 p.m. – 5:15 p.m.Deliverability: Industry Benchmarks and Competitive InsightsROOM 309
    Wednesday, April 27, 20164:30 p.m. – 5:15 p.m.Using Data and Technology as the Building Blocks for a Customer Preference CenterROOM 312-317
    Wednesday, April 27, 20164:30 p.m. – 5:15 p.m.Financial Services Lead Nurture 2.0ROOM 314-315
    Thursday, April 28, 20168:00 a.m. – 8:45 a.m.Secrets to Success for Oracle ResponsysROOM 309
    Thursday, April 28, 20168:00 a.m. – 8:45 a.m.Third-Party Data: Seeing the Promise, Proving the ValueROOM 312-317
    Thursday, April 28, 20168:00 a.m. – 8:45 a.m.Creating Lifecycle Programs with ResponsysROOM 306-307
    Thursday, April 28, 20169:00 a.m. – 9:45 a.m.Test for Success: Multivariate and Optimization for Oracle ResponsysROOM 306-307
    Thursday, April 28, 20169:00 a.m. – 9:45 a.m.Commerce and Marketing: Better TogetherROOM 312-317
    Thursday, April 28, 20169:00 a.m. – 9:45 a.m.Activating First-Party Data as a Catalyst for Cross-Channel ConversionROOM 319
    Thursday, April 28, 201610:30 a.m. – 11:20 a.m.Driving Integrated Digital Lifecycle Marketing in a Subscription-Based WorldROOM 309
    Thursday, April 28, 201610:30 a.m. – 11:20 a.m.Enhancing the Customer Experience Across Marketing, Commerce, and Service ChannelsROOM 312-317
    Thursday, April 28, 20163:00 p.m. – 3:45 p.m.Oracle Responsys Data Modeling and Management Best PracticesROOM 309
    Thursday, April 28, 20163:00 p.m. – 3:45 p.m.How Creating Relevant Post-Purchase Programs Can Increase Engagement and Brand AwarenessROOM 312-317
    Thursday, April 28, 20163:00 p.m. – 3:45 p.m.How JCPenney Tamed the Great Spam Trap BeastROOM 306-307
    Thursday, April 28, 20164:00 p.m. – 4:45 p.m.From Churn to Earn: Turning Lapsing Subscribers Into Holiday SuccessROOM 309
    Thursday, April 28, 20164:00 p.m. – 4:45 p.m.Monitoring and Analytics: Gain Insights Into Your Campaign PerformanceROOM 312-317
    Thursday, April 28, 20164:00 p.m. – 4:45 p.m.Successful Cross-Channel Marketing: It Doesn't Happen OvernightROOM 310
    Thursday, April 28, 20165:00 p.m. – 5:45 p.m.Big Things, Little ResourcesROOM 310
    Thursday, April 28, 20165:00 p.m. – 5:45 p.m.Improving The Customer Experience with Cross-Channel OrchestrationROOM 309