MME16 Marketing Automation: Oracle Eloqua Breakout Sessions Agenda

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    DayTimeSession NameLocation
    Wednesday, April 27, 20162:00 p.m. – 2:45 p.m.Exploring the Progression of B2B Cross-Channel MarketingROOM 319
    Wednesday, April 27, 20162:00 p.m. – 2:45 p.m.Analytics You Didn’t Know You Had: How to Connect All Your Data’s DotsROOM 312-317
    Wednesday, April 27, 20162:00 p.m. – 2:45 p.m.Maximizing Your Marketing ROI by Integrating the Digital and In-Person ExperienceROOM 304-305
    Wednesday, April 27, 20162:00 p.m. – 2:45 p.m.Video is in Demand! How MongoDB Uses Video Marketing to Connect with Buyers and Fuel DemandROOM 308
    Wednesday, April 27, 20162:00 p.m. – 2:45 p.m.Yay! We Have Customers! Now What?ROOM 303
    Wednesday, April 27, 20163:00 p.m. – 3:45 p.m.How to Give Your Sales Team an Unfair Competitive AdvantageROOM 306-307
    Wednesday, April 27, 20163:00 p.m. – 3:45 p.m.Building a Performance-Driven Marketing OrganizationROOM 319
    Wednesday, April 27, 20163:00 p.m. – 3:45 p.m.Giving Your Prospects the Content They Need When They Need ItROOM 301-302
    Wednesday, April 27, 20163:00 p.m. – 3:45 p.m.Finding the Customer Cheese in a Multi-Layer Nurture Maze (er, Campaign!)ROOM 314-315
    Wednesday, April 27, 20163:00 p.m. – 3:45 p.m.Account-Based Marketing For An Open Source WorldROOM 303
    Wednesday, April 27, 20163:00 p.m. – 3:45 p.m.Digital 1:1 Conversations: Marketing Automation, Interactivity, and PersonalizationROOM 308
    Wednesday, April 27, 20164:30 p.m. – 5:15 p.m.Incrementality: Marketing and Selling to What Wouldn’t Just Happen AnywayROOM 320
    Wednesday, April 27, 20164:30 p.m. – 5:15 p.m.Turning Roadblocks into Speed Bumps: Marketers Share their Pre- and Post-Implementation Evolution ChallengesROOM 301-302
    Wednesday, April 27, 20164:30 p.m. – 5:15 p.m.So You Want to Be a Modern Marketer? Well Here’s HowROOM 303
    Wednesday, April 27, 20164:30 p.m. – 5:15 p.m.Paradise Found:  How to Successfully Automate Lead Scoring, Assignment, and AttributionROOM 318
    Wednesday, April 27, 20164:30 p.m. – 5:15 p.m.How to Drive a Billion in Pipeline: The Predictive-Powered Marketing CloudROOM 308
    Thursday, April 28, 20168:00 a.m. – 8:45 a.m.Big Marketing Ideas For Small TeamsROOM 304-305
    Thursday, April 28, 20168:00 a.m. – 8:45 a.m.The Future of CRM Integrations with Oracle EloquaROOM 314-315
    Thursday, April 28, 20168:00 a.m. – 8:45 a.m.Create, Collaborate, and Distribute Marketing Assets to Ensure Brand ConsistencyROOM 318
    Thursday, April 28, 20169:00 a.m. – 9:45 a.m.Everything You Need to Know About Building an App on Campaign Canvas and Program CanvasROOM 314-315
    Thursday, April 28, 20169:00 a.m. – 9:45 a.m.Predictive Analytics and Enrichment Across The Customer Journey – Not Just Lead ScoringROOM 303
    Thursday, April 28, 20169:00 a.m. – 9:45 a.m.Building Customer-Centric Systems: Lead Lifecycle Management in Oracle EloquaROOM 318
    Thursday, April 28, 201610:30 a.m. – 11:20 a.m.Using Personas to Drive Relevance and RevenueROOM 306-307
    Thursday, April 28, 201610:30 a.m. – 11:20 a.m.Using Data to Create the Cross-Channel Marketing Experiences Your Customers ExpectROOM 320
    Thursday, April 28, 201610:30 a.m. – 11:20 a.m.Get Your Sales Team Speaking Digital Body Language: Real-World Tricks, Tips & Tools – Panel DiscussionROOM 314-315
    Thursday, April 28, 201610:30 a.m. – 11:20 a.m.ABM Brings Sales and Marketing Together Through DataROOM 303
    Thursday, April 28, 201610:30 a.m. – 11:20 a.m.How DocuSign Accelerates Growth In Today’s Digital AgeROOM 318
    Thursday, April 28, 201610:30 a.m. – 11:20 a.m.Digital Meets Physical: Using Data to Align Online and Offline Marketing EffortROOM 308
    Thursday, April 28, 20163:00 p.m. – 3:45 p.m.Measuring Marketing Effectiveness with New Reporting from Oracle EloquaROOM 310
    Thursday, April 28, 20163:00 p.m. – 3:45 p.m.Harnessing the Digital Marketing EcosystemROOM 320
    Thursday, April 28, 20163:00 p.m. – 3:45 p.m.Tackling the Challenge of Marketing Automation in the B2B EnterpriseROOM 314-315
    Thursday, April 28, 20163:00 p.m. – 3:45 p.m.Five Keys to Building a Customer-Centric Lifecycle MachineROOM 303
    Thursday, April 28, 20163:00 p.m. – 3:45 p.m.The Three P’s of Multi-Channel CampaignsROOM 318
    Thursday, April 28, 20163:00 p.m. – 3:45 p.m.Making Account-Based Marketing Work: Aligning ABM with the Buyer's JourneyROOM 308
    Thursday, April 28, 20164:00 p.m. – 4:45 p.m.Boil the Ocean! Implementing Real, Automated Email Sustainability at ScaleROOM 301-302
    Thursday, April 28, 20164:00 p.m. – 4:45 p.m.Top 10 Oracle Eloqua HacksROOM 306-307
    Thursday, April 28, 20164:00 p.m. – 4:45 p.m.Myth Busters: B2B Marketers Don't Do AdvertisingROOM 314-315
    Thursday, April 28, 20165:00 p.m. – 5:45 p.m.Moving Beyond “Dear (First Name)”: How Segmenting by Age and Behavior Increased MQLs by 234%ROOM 301-302
    Thursday, April 28, 20165:00 p.m. – 5:45 p.m.Extreme Automation: Scaling Oracle Eloqua to Match Growing DemandROOM 304-305
    Thursday, April 28, 20165:00 p.m. – 5:45 p.m.How Everybody Wins with Blind Form SubmitsROOM 314-315
    Thursday, April 28, 20165:00 p.m. – 5:45 p.m.Harnessing the Power of Oracle Eloqua for a Personalized B2B ExperienceROOM 318