MME16 Social and Content Marketing Breakout Sessions Agenda

Version 9


     

    DayTimeSession NameLocation
    Wednesday, April 27, 20162:00 p.m. – 2:45 p.m.Measure Content Goals Objectively Through Effective KPIsROOM 301-302
    Wednesday, April 27, 20163:00 p.m. – 3:45 p.m.The Rise of Trust Content in 2016ROOM 304-305
    Wednesday, April 27, 20164:30 p.m. – 5:15 p.m.Unlocking Social Success Across the BusinessROOM 304-305
    Thursday, April 28, 20168:00 a.m. – 8:45 a.m.Agile Marketing: How To Compete On Customer ExperienceROOM 310
    Thursday, April 28, 20168:00 a.m. – 8:45 a.m.Incasting: Why Modern Marketers Must Think and Act Like Production CompaniesROOM 301-302
    Thursday, April 28, 20168:00 a.m. – 8:45 a.m.Streamlining and Simplifying Multilingual Campaigns with Oracle Eloqua: Best PracticesROOM 308
    Thursday, April 28, 20169:00 a.m. – 9:45 a.m.Show Me the Money: The Quest for Social ROIROOM 304-305
    Thursday, April 28, 20169:00 a.m. – 9:45 a.m.The Power of Influence in B2B MarketingROOM 301-302
    Thursday, April 28, 201610:30 a.m. – 11:20 a.m.Advocates and Agitators: The Art of Engaging Social InfluencersROOM 310
    Thursday, April 28, 201610:30 a.m. – 11:20 a.m.Custom Enterprise Lead Management: Score, Integrate, Assign, and NurtureROOM 301-302
    Thursday, April 28, 20164:00 p.m. – 4:45 p.m.Three Keys to Building a Successful CommunityROOM 303
    Thursday, April 28, 20164:00 p.m. – 4:45 p.m.Unlocking the Value of Social Data for MarketersROOM 320
    Thursday, April 28, 20164:00 p.m. – 4:45 p.m.What 15 Years of Publishing Has Taught Us About Visual Storytelling for BrandsROOM 304-305