| Day | Time | Session Name | Location |
|---|---|---|---|
| Wednesday, April 27, 2016 | 2:00 p.m. – 2:45 p.m. | Measure Content Goals Objectively Through Effective KPIs | ROOM 301-302 |
| Wednesday, April 27, 2016 | 3:00 p.m. – 3:45 p.m. | The Rise of Trust Content in 2016 | ROOM 304-305 |
| Wednesday, April 27, 2016 | 4:30 p.m. – 5:15 p.m. | Unlocking Social Success Across the Business | ROOM 304-305 |
| Thursday, April 28, 2016 | 8:00 a.m. – 8:45 a.m. | Agile Marketing: How To Compete On Customer Experience | ROOM 310 |
| Thursday, April 28, 2016 | 8:00 a.m. – 8:45 a.m. | Incasting: Why Modern Marketers Must Think and Act Like Production Companies | ROOM 301-302 |
| Thursday, April 28, 2016 | 8:00 a.m. – 8:45 a.m. | Streamlining and Simplifying Multilingual Campaigns with Oracle Eloqua: Best Practices | ROOM 308 |
| Thursday, April 28, 2016 | 9:00 a.m. – 9:45 a.m. | Show Me the Money: The Quest for Social ROI | ROOM 304-305 |
| Thursday, April 28, 2016 | 9:00 a.m. – 9:45 a.m. | The Power of Influence in B2B Marketing | ROOM 301-302 |
| Thursday, April 28, 2016 | 10:30 a.m. – 11:20 a.m. | Advocates and Agitators: The Art of Engaging Social Influencers | ROOM 310 |
| Thursday, April 28, 2016 | 10:30 a.m. – 11:20 a.m. | Custom Enterprise Lead Management: Score, Integrate, Assign, and Nurture | ROOM 301-302 |
| Thursday, April 28, 2016 | 4:00 p.m. – 4:45 p.m. | Three Keys to Building a Successful Community | ROOM 303 |
| Thursday, April 28, 2016 | 4:00 p.m. – 4:45 p.m. | Unlocking the Value of Social Data for Marketers | ROOM 320 |
| Thursday, April 28, 2016 | 4:00 p.m. – 4:45 p.m. | What 15 Years of Publishing Has Taught Us About Visual Storytelling for Brands | ROOM 304-305 |
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