MME16 Optimization and Personalization Breakout Sessions Agenda

Version 9



     

    DayTimeSession NameLocation
    Wednesday, April 27, 20162:00 p.m. – 2:45 p.m.Raising the Stakes – How Hilton Worldwide Optimizes Online ExperiencesROOM 314-315
    Wednesday, April 27, 20163:00 p.m. – 3:45 p.m.Mastering the Digital Customer Experience: American ApparelROOM 320
    Wednesday, April 27, 20164:30 p.m. – 5:15 p.m.Personalizing Online Customer Experiences: Getting StartedROOM 310
    Thursday, April 28, 20168:00 a.m. – 8:45 a.m.Moving Customers to Conversions – How Abt Optimized the Entire Checkout Using Oracle MaxymiserROOM 320
    Thursday, April 28, 20169:00 a.m. – 9:45 a.m.How to Test and Optimize Your Digital Customer Experience—and Improve Your Bottom LineROOM 310
    Thursday, April 28, 20163:00 p.m. – 3:45 p.m.Online Quote Mobile Optimization: Bridging the Gap with the Oracle Maxymiser Testing ToolROOM 304-305
    Thursday, April 28, 20165:00 p.m. – 5:45 p.m.Mobile App Optimization Fast Track: Stay Ahead of the CurveROOM 303
    Thursday, April 28, 20165:00 p.m. – 5:45 p.m.Five Ingredients for Building a Healthy Marketing Technology EcosystemROOM 306-307