MME16 Data Management and Programmatic Advertising Breakout Sessions Agenda

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    DayTimeSession NameLocation
    Wednesday, April 27, 20162:00 p.m. – 2:45 p.m.You’re a Marketing Superhero and You Know ItROOM 318
    Wednesday, April 27, 20162:00 p.m. – 2:45 p.m.It’s All About Omni-channel Engagement: Creating Personalized Experiences for Your Global CustomersROOM 320
    Wednesday, April 27, 20163:00 p.m. – 3:45 p.m.Driving Digital Advertising Transformation at LexusROOM 318
    Wednesday, April 27, 20164:30 p.m. – 5:15 p.m.Product Roadmap Showcase: Data Optimization for Advertisers and Publishers Using Oracle DMPROOM 319
    Thursday, April 28, 20168:00 a.m. – 8:45 a.m.Data Management 101: An Oracle DMP Introduction for MarketersROOM 319
    Thursday, April 28, 20169:00 a.m. – 9:45 a.m.Building a Strategic Framework for Automated, Personalized, Cross-Channel Consumer ExperiencesROOM 309
    Thursday, April 28, 201610:30 a.m. – 11:20 a.m.An In-Depth Look at How Oracle DMP Analytics Drives MarketingROOM 319
    Thursday, April 28, 20163:00 p.m. – 3:45 p.m.Maxymiser + Oracle DMP: Behavioral Data Insights for Customer Experience and Audience Insight ExcellenceROOM 319
    Thursday, April 28, 20164:00 p.m. – 4:45 p.m.DaaS for Marketing: An Introduction to Oracle Data CloudROOM 318
    Thursday, April 28, 20164:00 p.m. – 4:45 p.m.Dell’s Programmatic Marketing Practice: Connecting AdTech and MarTechROOM 319
    Thursday, April 28, 20165:00 p.m. – 5:45 p.m.Making Your Data Available for Effective Targeting CampaignsROOM 319