MME16 - Online Quote Mobile Optimization: Bridging the Gap with the Oracle Maxymiser Testing Tool

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    Online Quote Mobile Optimization: Bridging the Gap with the Oracle Maxymiser Testing Tool presented by Simon Howell, Senior Manager, Brand Engagement, Mercury Insurance Group, Shana Horonetz, Senior Product Manager, Mercury Insurance Group and Michael Blumenfeld, Managing Consultant for Financial Services North America, Oracle Maxymiser at the Modern Marketing Experience in Las Vegas on Thursday, April 28, 2016 in Room 304-305 at 3:00 p.m. – 3:45 p.m.

     

     

    Mercury Insurance Group is one of America’s most trusted insurers for automobile and property. With a reputation of quality and integrity, the company strives to deliver an outstanding online customer experience across all digital channels—focusing on qualifying and converting leads from the “quote and buy” journey. Mercury understands that the mobile market represents an opportunity to drive more leads and increase conversions. But until recently, internal processes and resources often created a gap in time to market.

    Join us to hear how Mercury bridged that gap by calling upon the Oracle Maxymiser Services team. This strategic decision enabled Mercury to capitalize on the opportunity earlier than originally planned and pick up valuable knowledge along the way to inform longer-term final execution.