Email deliverability is vital to your revenue performance because it determines the number of emails that reach a contact's inbox.


Successful deliverability depends on:

  • The reputation of your domain and Internet Protocol (IP) address.
  • How you manage your email lists.
  • High, quality, up-to-date contact records.


Poor deliverability can be caused by many factors, including:

  • Not adhering to email privacy policies
  • Too frequent or irrelevant emails
  • Complaints from your contacts
  • A high number of contacts blocking your emails
  • Spam Traps


Deliverability Support Resources:

Oracle Eloqua Help Center: Email Deliverability

Join the Global Deliverability Group on Topliners.


Other Topliner Resources:

Email Deliverability Health Check in Eloqua 10


Boost Series: Deliverability Plan Builder
Learn how deliverability works, assess how your current practices affect your deliverability, and identify some best practices that will help you improve your deliverability.


DIY Marketing Success: Deliverability
The Do-It-Yourself Marketing Success group on Topliners provides resources and tools that can help you learn about and execute modern marketing best practices.


Oracle Marketing Cloud Academy: Best Practices: Email Deliverability


Oracle Deliverability Operations Support Team

The Oracle Deliverability Operations support team is a global team of experts dedicated to supporting various deliverability issues. Each individual utilizes their global and localized expertise in email deliverability, and works with Oracle Marketing Cloud customers to identify deliverability issues, assist in understanding the drivers behind the issues, and provide recommendations to address the issues going forward. If you are noticing deliverability issues, contact My Oracle Support  and create a service request.


My Oracle Support Knowledgebase Articles:

FAQ: Branding & Deliverability (B&D)

Branding & Deliverability Terms and Definitions

Deliverability: Acquisition Best Practices

Deliverability: Appends, Rentals, and Purchased Lists

Deliverability: Authentication

Deliverability: Blacklists

Deliverability: Bulking, Blocking, and Blacklisting

Deliverability: Complaint Reduction Strategies

Deliverability: Domain-Based Reputation and Best Practices

Deliverability: Eloqua Best Practice Guide

Deliverability: Eloqua Volume Best Practices

Deliverability: Email Service Profile - AOL

Deliverability: Email Service Profile - Comcast

Deliverability: Email Service Profile - Gmail

Deliverability: Email Service Profile - Outlook & Hotmail

Deliverability: Email Service Profile - Yahoo

Deliverability: Email Throttling

Deliverability: Guide for Modern Marketers 2016

Deliverability: IP Warming - Warm-Up Guide

Deliverability: Shared Pool vs Dedicated IPs

Deliverability: Spam Traps

Deliverability: SPF, DKIM, and DMARC

Deliverability: Success in China

Deliverability: The Case Against noreply

Deliverability: Thresholds

Deliverability: Using Email Templates

FAQ: Branding & Deliverability (B&D)


Check out these videos:

Email Deliverability Expert Tips - Fulcrum Tech

How to Increase Your Email Deliverability - Neil Patel


Learn how to setup Email Scheduling:

Eloqua Campaign Canvas - Email Scheduling - Marketing Cube


Community and Recommended Blog Posts:
Are you ready for CCPA? California Consumer Privacy Act changes by Relationship One

CCPA Full Text

Breaking Through Spam Filters: Understanding the Email Deliverability Ecosystem

The Customer Is Always Right: Email Marketing Spam Edition

The Politics of Deliverability

OMC Deliverability Digest August 2017

A Deliverability Primer

Key Email Deliverability Insights Into the Big 4 ISPs


Download these Guides:

Overview of Deliverability Management with Eloqua

Deliverability_What is Spam.pdf

Deliverability_Spam Traps FAQs.pdf

Sender Reputation Tutorial

Deliverability_Myth of 99% Deliverability.pdf

Deliverability: ISP Profile: Gmail



How To: Touchpoint Governance - Tegrita

Email Deliverability Playbook

Deliverability_Global Deliverability Best Practices.pdf


Academy Courses:

Modern Marketing: Email Deliverability

Modern Marketing: IP Warming Basics