Email deliverability is vital to your revenue performance because it determines the number of emails that reach a contact's inbox.
Successful deliverability depends on:
- The reputation of your domain and Internet Protocol (IP) address.
- How you manage your email lists.
- High, quality, up-to-date contact records.
Poor deliverability can be caused by many factors, including:
- Not adhering to email privacy policies
- Too frequent or irrelevant emails
- Complaints from your contacts
- A high number of contacts blocking your emails
- Spam Traps
Deliverability Support Resources:
Oracle Eloqua Help Center: Email Deliverability
Join the Global Deliverability Group on Topliners.
Other Topliner Resources:
Boost Series: Deliverability Plan Builder
Learn how deliverability works, assess how your current practices affect your deliverability, and identify some best practices that will help you improve your deliverability.
DIY Marketing Success: Deliverability
The Do-It-Yourself Marketing Success group on Topliners provides resources and tools that can help you learn about and execute modern marketing best practices.
Oracle Marketing Cloud Academy: Best Practices: Email Deliverability
Oracle Deliverability Operations Support Team
The Oracle Deliverability Operations support team is a global team of experts dedicated to supporting various deliverability issues. Each individual utilizes their global and localized expertise in email deliverability, and works with Oracle Marketing Cloud customers to identify deliverability issues, assist in understanding the drivers behind the issues, and provide recommendations to address the issues going forward. If you are noticing deliverability issues, contact My Oracle Support and create a service request.
My Oracle Support Knowledgebase Articles:
Check out these videos:
Email Deliverability Expert Tips - Fulcrum Tech
How to Increase Your Email Deliverability - Neil Patel
Learn how to setup Email Scheduling:
Eloqua Campaign Canvas - Email Scheduling - Marketing Cube
Download these Guides:
How To: Touchpoint Governance - Tegrita