We all know that sales is constantly hungry for more leads, but they can’t survive on TOFU alone.
Of course I'm not talking about food; I'm talking about top of the funnel leads. At the Amsterdam Modern Marketing Tour, I presented a session on how focusing on the middle and bottom of the funnel can help you get more ROI than focusing on the top of the funnel alone.
On September 16 I'll be presenting an updated version of this popular presentation at an Oracle-sponsored BusinessClass event. You can check out more details here: http://www.leadfabric.com/businessclass/
I hope to see you there and look forward to some interesting discussions about your favorite middle of the funnel nurturing tricks.