The Oracle Eloqua Chicago User Group held it’s first event of the year at the Hyatt Regency Chicago, Thursday, February 23rd, 2017. The theme focused on Maximizing your MarTech stack and it surpassed expectations.

 

Marne Reed, Chief Evangelist and Head of Strategic Alliances, from PFL showcased how one could introduce an often overlooked marketing channel, dimensional mail, into one’s Oracle Eloqua marketing efforts.

 

Jeff Foster, Director Business Development, from Influitive introduced us to four ways to inject customers into one’s demand generation strategy through Advocate Marketing.

 

Wrapping up, Ron Corbisier, CEO, from Relationship One broke down how to take your marketing technology stack to the next level with the Oracle Marketing Cloud. It truly connected the technology dots and showcased some great platforms and apps to have on your radar in 2017, in an ever-distracting…“SQUIRREL” environment.

 

All slide decks can be found here.

 

Thank you to all of our sponsors – Oracle, PFL, Influitive, and Relationship One. Bigger thanks to our loyal user group attendees and to our newbies. Can’t wait for our next event, so save the date – June 1st, 2017!

 

Best of luck to our Markie Award submitters and MME 2017 presenters, Kim Dazey and Emilie Kraft from Morningstar. Very exciting!

 

If you are interested in a certain topic or wanting to host a User Group – Let us know (DM or reply here)!

 

If you currently aren’t receiving user group invites for your area and would like to – Sign up or refer a friend here!

 

Related Links & Upcoming Events:

 

See you June 1st!