Forrester Research - Marketing Director
Challenge thinking. Lead change. Watch the video to learn more about our purpose.
Here’s What You’ll Do:
The Director of Marketing in Australia represents the face of marketing to the Asia Pacific Forrester team, and most importantly, to our clients and prospects. The primary focus area is generating demand and creating healthy and high-velocity pipeline. To do that, this person will work closely with the Director of Marketing in Singapore to orchestrate the overall Asia Pacific marketing effort, and work closely with the global marketing organization that includes capabilities such as PR, analytics, content, social, creative, among others. In context of Demand Generation, this person will envision campaigns, field marketing events, and other initiatives to drive awareness and lead flow.
Forrester employees want to make an impact. So do our clients. Both want to be challenged by future-focused thinking. And they’re hungry to lead change and drive growth. These are the business leaders we inspire, and who inspire us. These are the clients and colleagues we collaborate with every day. How cool is that? We are looking for someone who strives to:
● Responsible for demand generation and marketing campaigns within the Australia and New Zealand (ANZ) region that keep the prospect/customer’s experience front and center while creating substantial revenue opportunities. This includes the planning and execution of trade shows, Forrester-hosted seminars, third-party events, and direct mail and email activities.
Here’s What You’ll Bring To The Table:
Forrester is looking for people who are inspired and inspiring. Our product is our intellectual capital, so we welcome and reward intellectual excellence, curiosity, and sophisticated thinking and look for:
● A bachelor’s degree or equivalent; a master's degree related to business, economics, or international marketing is a plus.
Here’s What You’ll Get:
• Exposure to industry experts and to top business leaders within Fortune 1000 companies.
Forrester Research (Nasdaq: FORR) is one of the most influential global research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations. For more information, visit forrester.com.
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Forrester’s offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.