Skip navigation

At COUNTRY Financial, our Marketing Automation Systems Analyst will play a vital role in developing marketing automation strategies that will drive new customer acquisition and nurturing initiatives. The person in this position will be charged with actively assessing campaign performance, understanding success levers, and regularly communicating insights. The ideal candidate is data driven and holds technical experience actively managing the integrated operations of our Marketing Automation System (MAS) and CRM. Understanding how to configure these technologies to work in harmony to support Sales & Marketing business processes, as well as campaign workflows, is critically important to be successful in this position.

 

 

Responsibilities:

  • Own the strategy to build an overall marketing automation foundation, including campaign process flows, nurture paths, lead scoring, lead stages and best practices for the team to adopt.
  • Champion data governance best practices for the Marketing Automation System (MAS); collaborate with the Sales Automation Manager(s) to foster strategic CRM integrations that best support Sales & Marketing operating and reporting requirements.
  • Partner closely with product marketing and marketing demand gen teams to identify and prioritize specific campaign objectives, targets, content and workflow by market segment.
  • Direct the architecture of the lead capture and management processes that need to exist between the MAS and CRM to ensure they are working seamlessly. Also, make enhancements to processing as required by business change or issue resolution.
  • Drive inbound lead acquisition and ensure they are being recorded and tracked properly. In conjunction, work closely with our sales teams to ensure they can effectively follow up on opportunities driven through integrated marketing campaigns.
  • Utilizes expertise of product marketing to identify and communicate the most relevant and applicable metrics for measuring campaign effectiveness, prospect engagement, funnel advancement, conversion rate and ROI to identify successes and enhancement opportunities.
  • Owns the policies surrounding proper campaign building and setup in the MAS to ensure all necessary data points are captured and campaign launch activities operate seamlessly.
  • Architect and steer implementation of MAS & CRM solutions that allow for scalable, repeatable and comparable methods of measurement and performance tracking related to campaign activities.
  • Direct the efforts of the Marketing Analyst to analyze and report key performance metrics and provide insights to marketing team and executives.
  • Create documentation outlining developed solutions as a reference for other platform team members and/or how-to guides for campaign configuration teams.

 

Requirements:

  • Education equivalent to graduation from college (or the equivalent in related work experience). College degree in business, marketing, operations management, information systems, or other related discipline (or the equivalent) is preferred.
  • Three or more years of experience working with marketing automation tools.
  • Displays a thorough understanding of relational databases and marketing systems, including marketing automation.
  • Displays a thorough understanding of CRM software.
  • Demonstrates proficiency in using advanced query techniques and tools such as SQL and SAP Business Objects.
  • General knowledge of the insurance industry and marketing concepts.
  • Sound understanding of marketing systems and applications.
  • Demonstrates the ability to synthesize large sets of data across disparate systems to generate insights.
  • Possesses strong analytical skills.
  • Proven ability to create and maintain administration data inputs and outputs of automation tools.
  • Proven success to develop and improve standards and processes using Six Sigma methodology.
  • Excellent collaboration skills with internal team members, ITS staff, and other areas of the organization.
  • Possesses excellent oral and written communication skills.
  • Demonstrates a high level of proficiency with personal computers and their associated applications, including Microsoft Excel and Access, Word and PowerPoint.
  • Excellent critical thinking, prioritization, organizational, and project planning skills.
  • Ability to think creatively and logically and use sound judgment.
  • Demonstrates the skills to lead small to medium sized cross functional teams.

 

Physical Requirements:

  • Occasional travel (some of which may be overnight) may be required.
  • Work beyond normal hours may be required based on priorities and business needs.



Please complete our application here: http://bit.ly/1VXjGmq

 

For more details about careers at COUNTRY Financial®, please join our talent community, or visit us online at www.countryfinancial.com/careers, and connect with us on Facebook, Twitter, and LinkedIn.

The Company:

Wiley is a provider of content-enabled solutions that improve outcomes in research, education, and professional practice. Our core businesses produce scientific, technical, medial, and scholarly journals, reference works, books, database services, and advertising; professional books, subscription products, certification and training services and online applications and education content and services including integrated online teaching and learning resources for undergraduate and graduate students and lifelong learners.  The company’s headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Australia, and Canada.

 

The Marketing Automation Strategist provides best practice leadership in all areas of direct marketing – with emphasis focused on demand generation program strategies for B2B and B2C e-marketing campaigns, including acquisition, nurture, and retention techniques. Primary responsibilities include:

 

Responsibilities:

  • Creating effective campaign strategies that meet or exceed objectives
  • Developing campaign benchmarks and creating campaign playbooks
  • Creating and adhering to direct marketing and marketing automation best practices, aligning with integrated marketing strategies
  • Developing and effectively executing campaign strategies to ensure annual department revenue targets and individual campaign objectives are achieved or exceeded
  • Working with product marketing and sales to develop measurable campaign objectives
  • Developing and monitoring corporate benchmarks for campaign performance and lead generation
  • Applying best practice segmentation and customer profiling to optimize demand generation programs
  • Effectively communicate and manage key stakeholders to achieve campaign objectives

Requirements

  • B.A degree or higher
  • Demonstrated experience in Marketing Automation tool(s); Experience in Oracle Eloqua a plus
  • 3-5 years in B2B & B2C Marketing & Sales processes
  • Strong project management skills
  • Understanding of web analytics, content and data management; demonstrated proficiency in multiple lead generation tactics (email, website, direct mail, SEO, etc.)
  • Knowledge of HTML, CSS, Adobe Suite; CRM tools (Salesforce a plus)
  • Excellent written and verbal communication skills; ability to manage multiple projects simultaneously; think creatively; work with and within cross-functional global teams

 

Wiley is an equal opportunity employer and does not discriminate on the basis on race, color, creed, national origin, sex, sexual orientation, religion, age, disability or other legally protected status.  Employment is contingent upon the successful completion of a background check and employment review.

 

Apply through our website: https://career4.successfactors.com/sfcareer/jobreqcareer?jobId=5501

 

Or, email cover letter and resume to Katherine Bjorkman: kbjorkman@wiley.com

Celanese Corporation is a global technology leader in the production of specialty materials and chemical products which are used in most major industries and consumer applications. Our products, essential to everyday living, are manufactured in North America, Europe and Asia. Known for operational excellence, sustainability and premier safety performance, Celanese delivers value to customers around the globe with best-in-class technologies. Based in Dallas, Texas, the company employs approximately 7,100 employees worldwide and had 2015 net sales of $5.7 billion, with approximately 67% generated outside of North America. For more information about Celanese Corporation and its global product offerings, visit www.celanese.com.

 

Marketing Communications Specialist

 

Purpose and Summary of position:

  • Craft the messaging and build a comprehensive marketing plan, with business product teams, for an assigned application area (“program”) to communicate and deliver business value across the buyer’s journey
  • Work with marketing manager to develop customer personas for the program – understand segments, capture customer needs / problems, what influences them, and when / where they gather information
  • Develop a cross-value chain understanding of competitive messaging, product positioning, and marketing execution to inform marketing strategy and to recommend pilots / experiments to test opportunities for differentiation.
  • Support the execution of marketing activities (e.g., program campaigns, webinars, e-mailers) in collaboration with regional, commercial, and functional colleagues
  • Recommend how to use available marketing channels to support the business in reaching commercial objectives
  • Assist commercial teams in preparing content for customer meetings, seminars, and exchanges in a specific program / platform area
  • Manage the program content library - audit existing content for relevance, identify gaps in content against personas and the customer purchase journey, and propose new content in relation to campaign efforts and commercial objectives

  Required Knowledge/Skills/Abilities: 

  • Bachelor's Degree in Business, Marketing, Communications, or related disciplines
  • Minimum 4 years of work experience; 3 years in marketing- or engagement- or creative-related roles
  • Creative Mindset - Thinking, Problem Solving, and Experimentation
  • Brand and Customer Development Planning
  • Creation and Execution of Marketing Programs and Campaign Strategies
  • Market Research Toolkit (incl. primary, secondary; interview, focus groups)
  • Project Management Skills
  • Analytical Mindset & Reporting Capability; Experience with multi-functional / matrixed teams
  • Great communications skills - written, verbal, presentations
  • Customer-orientation and mindset (i.e., connect marketing to commercial objectives to customer needs)

Desirable Knowledge/Skills/Abilities:

  • Work experience for a multi-national organization, with project experience outside United States
  • Experience with marketing automation (e.g., Oracle Marketing Cloud, Marketo) and customer relationship management (e.g., Salesforce, Dynamics CRM) applications
  • Experience with digital engagement platforms (e.g., Social Media, Webinars)
  • Experience with technical writing (e.g., white papers)
  • Knowledge of automotive value chains, markets, tiers, and trends

Celanese Corporation is a global technology leader in the production of specialty materials and chemical products which are used in most major industries and consumer applications. Our products, essential to everyday living, are manufactured in North America, Europe and Asia. Known for operational excellence, sustainability and premier safety performance, Celanese delivers value to customers around the globe with best-in-class technologies. Based in Dallas, Texas, the company employs approximately 7,100 employees worldwide and had 2015 net sales of $5.7 billion, with approximately 67% generated outside of North America. For more information about Celanese Corporation and its global product offerings, visit www.celanese.com.

 

Marketing Communications Manager, Materials Solutions & Americas

 

Purpose and Summary of position:

 

  • Design and execute marketing programs that attract and nurture qualified leads for Celanese Materials Solutions (Globally) and within the region - in coordination with regional peers and in partnership with commercial and business teams
  • Understand and translate strategic and commercial objectives for Materials Solutions into global / regional marketing programs, engagement campaigns, and communications strategies - serve as the primary partner for the businesses to drive customer engagement with Celanese
  • Guide, support, and develop Marketing Communications Specialists in the creation of marketing programs and personas for their assigned platforms - provide strategic guidance, share best practices, and offer recommendations for experimentation / pilots
  • Coordinate with the Marketing Communications Manager for Acetyls Core to regionalize, tailor, and execute campaigns and events for those products within the Americas
  • Establish the budget and maintain accountability for performance of marketing initiatives against commercial objectives for leads, opportunities, and overall impact on Celanese
  • Identify opportunities for content development and suggest marketing opportunities (e.g., new messaging, channels, tone) that improve the overall effectiveness of Celanese's marketing efforts - engage all available communication channels and tactics

 

Required Knowledge/Skills/Abilities:

  • Creative Mindset - Thinking, Problem Solving, and Experimentation
  • Brand and Customer Development Planning
  • Creation and Execution of Marketing Programs and Campaign Strategies
  • Team leadership and team development experience
  • Market Research Toolkit (incl. primary, secondary; interview, focus groups)
  • Project Management Skills
  • Analytical Mindset & Reporting Capability
  • Experience with multi-functional / matrixed teams
  • Great communications skills - written, verbal, presentations
  • Customer-orientation and mindset (i.e., connect marketing to commercial objectives to customer needs)

 

Desirable Knowledge/Skills/Abilities:

  • Work experience for a multi-national organization, with project experience outside United States
  • Demonstrated success in the design and execution of marketing programs that attracted and nurtured qualified leads for commercial opportunities
  • Ability to collaborate across functions and with business line leadership; experience in developing creative opportunities from financial goals and metrics
  • Experience with marketing automation (e.g., Oracle Marketing Cloud, Marketo) and customer relationship management (e.g., Salesforce, Dynamics CRM) applications
  • Experience with digital engagement platforms (e.g., Social Media, Webinars)