Celanese Corporation is a global technology leader in the production of specialty materials and chemical products which are used in most major industries and consumer applications. Our products, essential to everyday living, are manufactured in North America, Europe and Asia. Known for operational excellence, sustainability and premier safety performance, Celanese delivers value to customers around the globe with best-in-class technologies. Based in Dallas, Texas, the company employs approximately 7,100 employees worldwide and had 2015 net sales of $5.7 billion, with approximately 67% generated outside of North America. For more information about Celanese Corporation and its global product offerings, visit www.celanese.com.

 

Marketing Communications Specialist

 

Purpose and Summary of position:

  • Craft the messaging and build a comprehensive marketing plan, with business product teams, for an assigned application area (“program”) to communicate and deliver business value across the buyer’s journey
  • Work with marketing manager to develop customer personas for the program – understand segments, capture customer needs / problems, what influences them, and when / where they gather information
  • Develop a cross-value chain understanding of competitive messaging, product positioning, and marketing execution to inform marketing strategy and to recommend pilots / experiments to test opportunities for differentiation.
  • Support the execution of marketing activities (e.g., program campaigns, webinars, e-mailers) in collaboration with regional, commercial, and functional colleagues
  • Recommend how to use available marketing channels to support the business in reaching commercial objectives
  • Assist commercial teams in preparing content for customer meetings, seminars, and exchanges in a specific program / platform area
  • Manage the program content library - audit existing content for relevance, identify gaps in content against personas and the customer purchase journey, and propose new content in relation to campaign efforts and commercial objectives

  Required Knowledge/Skills/Abilities: 

  • Bachelor's Degree in Business, Marketing, Communications, or related disciplines
  • Minimum 4 years of work experience; 3 years in marketing- or engagement- or creative-related roles
  • Creative Mindset - Thinking, Problem Solving, and Experimentation
  • Brand and Customer Development Planning
  • Creation and Execution of Marketing Programs and Campaign Strategies
  • Market Research Toolkit (incl. primary, secondary; interview, focus groups)
  • Project Management Skills
  • Analytical Mindset & Reporting Capability; Experience with multi-functional / matrixed teams
  • Great communications skills - written, verbal, presentations
  • Customer-orientation and mindset (i.e., connect marketing to commercial objectives to customer needs)

Desirable Knowledge/Skills/Abilities:

  • Work experience for a multi-national organization, with project experience outside United States
  • Experience with marketing automation (e.g., Oracle Marketing Cloud, Marketo) and customer relationship management (e.g., Salesforce, Dynamics CRM) applications
  • Experience with digital engagement platforms (e.g., Social Media, Webinars)
  • Experience with technical writing (e.g., white papers)
  • Knowledge of automotive value chains, markets, tiers, and trends