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I am seeking an experienced marketing operations contractor to support our greater marketing organization in building and executing automated marketing campaigns including template and asset creation. The successful candidate will have a deep love of technology, troubleshooting, and is eager to implement new systems, tools and technologies to increase the efficiency and effectiveness of the broader marketing team.

 

Responsibilities

  • Set-up, test, execute and track email campaigns, programs, web forms and landing pages in marketing automation system
  • Manage the development and maintenance of re-usable templates
  • Develop and communicate best practices for email campaigns, A/B testing, marketing programs, landing page creation
  • Responsible for the day-to-day administrative and maintenance activities in automation platform and CRM system
  • Provide first-level support for any issues arising from Sales or Marketing and act as a “power user” for both teams answering questions and providing assistance when needed
  • Communicate and manage the escalation of issues via support channels through to resolution
  • Create documentation/how-to-guides outlining processes and developed solutions as a reference for other team members and sales
  • Create and maintain marketing team email calendars

 

Minimum Qualifications

  • BA/BS in Marketing, Business Administration, Computer Science, or comparable degree
  • 3-5 years of work experience in a sales or marketing operations role
  • Knowledge and experience working with Marketing Automation Platforms and email marketing best practices (Eloqua Certification Preferred)
  • Experience using CRM (NetSuite desirable)
  • Strong Microsoft Excel skills
  • Keen attention to detail
  • Organized and reliable, able to efficiently manage multiple tasks
  • Strong troubleshooting, analysis and problem solving skills
  • Strong verbal & written communication skills
  • Ability to work effectively with minimal supervision under tight deadlines. Self-motivated and capable of working independently when needed.
  • Ability to interact comfortably with many personality types and excellent interpersonal skills working in a team environment

 

 

Apply Here https://oracle.taleo.net/careersection/2/jobsearch.ftl   REQ #17000CT2



YP is currently seeking an energetic and experienced Senior Technical Product Manager to join our Interactive Client Experiences team in our Glendale, CA office. As the Senior Technical Product Manager, you will own all implementation facets of our Eloqua marketing automation platform.  You will provide oversight and governance into our integrated marketing technology solutions, including customer segmentation tools/databases, SEM programs, inquiry forms, eCommerce sites and Salesforce.com. This role will give you the ability to take ownership of the success of our marketing technology platforms and interface with cross-functional teams daily.  Come join us for an endless supply of new and exciting endeavors!
  
Job Details:


●Be the primary owner of implementation, management, administration and support of the Eloqua system
●Drive Eloqua product requirements and act as the SME for Eloqua related projects
●Provide oversight and governance into our integrated marketing technology solutions, including customer segmentation tools/databases, SEM programs, inquiry forms, eCommerce sites and Salesforce.com.
●Be the main point of contact for production issues resolutions
●Collaborate and work closely with the Salesforce.com, data warehouse, business partners, and other internal teams for system development and integration
●Identify gaps and develop solutions for end to end lead management process
 

Candidate Requirements:


●3+ years of experience in Eloqua administration for an enterprise company, which involves: campaign creation, workflow creation, Salesforce.com integration configuration, website integration, data warehouse integration, system documentation, data modeling and management, data governance
●2+ years of experience in B2B marketing and demand generation
●The ability to grasp complex issues and translate them from technical to business terms and vice versa
●Exceptional interpersonal skills focused on the ability to educate, coordinate and lead interdisciplinary teams through projects of short and long durations
●The ability to interface effectively with team members from all functional disciplines as well as senior management
●Experience with Salesforce.com or other enterprise CRM systems
●The ability to operate in a fast paced, ever changing environment
●Energetic, enthusiastic and driven to succeed
●Eloqua or other relevant certifications a plus

YP is a leading local marketing solutions provider in the US dedicated to helping local businesses and communities grow.  YP’s flagship consumer brands include the popular YP℠ app and yp.com, which are used by nearly 60 million consumers each month in the U.S., and The Real Yellow Pages® directory. YP had more than 1 billion searches on mobile and more than 1.3 billion searches online in 2015.  The YP app has been downloaded more than 20 million times and YP has almost 7 million registered users of its website and apps.  YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the US with relationships spanning nearly half a million advertisers.

As we continue to expand our leadership in the mobile local ad market we find ourselves with several distinctions including; ranking among the top 50 digital media companies in the world, owner of the 31st largest website (YP.com) and a top 40 mobile app (YPmobile).

To learn more about joining our exciting team check us out and follow us on Facebook, Twitter and YouTube

YP LLC is an Affirmative Action/Equal Opportunity Employer and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V

 

Apply for this role here: https://jobs.yp.com/job/Glendale-Senior-Product-Manager-CA-91201/400315600/

Company Overview:

Radware® (NASDAQ: RDWR), is a global leader of application delivery and cyber security solutions for virtual, cloud and software defined data centers. Its award-winning solutions portfolio delivers service level assurance for business-critical applications, while maximizing IT efficiency. Radware’s solutions empower more than 10,000 enterprise and carrier customers worldwide to adapt to market challenges quickly, maintain business continuity and achieve maximum productivity while keeping costs down. For more information, please visit www.radware.com.

 

Position Summary

Are you the person everyone turns to when it’s time to optimize ad campaigns? Do you take a by-the-numbers view of your ad spend? If you live and breathe digital marketing and thrive in a collaborative environment, then we want to talk to you!  We are looking for a Senior Digital Acquisitions Marketing Manager to develop, track and optimize digital advertising campaigns designed for inbound lead generation on Facebook and other digital channels.

 

Responsibilities

 

Strategy and planning

  • Create digital media strategy and plan to drive inbound leads as well as website traffic
  • Manage and Execute Digital Media Advertising Budget & Programs Including:
    • Social (Facebook, Twitter, LinkedIn, Blog) 80%
    • Website retargeting 5%
    • PPC (search, display, re-marketing) 14%
    • Display ads 1%

Execution

  • Execute, manage and optimize social media advertising campaigns
  • Build and hone audience development across social platforms, including lookalikes.
  • Build landing pages on multiple platforms, including Unbounce, to optimize user experience Manage and optimize social retargeting campaign
  • Manage and optimize website retargeting program
  • Manage and direct PPC agency on optimization of spend and results
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with agencies and other vendor partners

Reporting

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Define and report on KPIs to internal partners and leadership team
    • Evaluate all channel mix, audience target, messaging and creative performance
    • Recommend new tests in channel mix, audience targeting, messaging and creative performance based on historical performance
    • Deliver weekly, monthly, and quarterly acquisition reports

 

Requirements

  • 5 – 7 years of digital marketing experience for B2B/Enterprise businesses, either in-house or at an agency (Social, Display advertising, SEM,)
  • Proven results in developing, executing, managing, and optimizing digital marketing campaigns in support of key business objectives
  • Demonstrable experience leading and managing social media and/or display advertising campaigns
  • Strong analytical skills with the ability to make metrics-driven recommendations to test, measure and improve programs to senior management
  • Highly creative with experience in identifying target audiences
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Eloqua, etc.)
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Knack for displaying results in an organized and understandable fashion, specifically with a proven ability to pull out high-level, actionable learnings

Skills & Interests:

  • Working knowledge of HTML/CSS, JavaScript
  • Traditional media buying experience (TV, Radio, and OOH etc.)
  • Programmatic ad buying experience
  • Basic Photoshop abilities
  • Advanced Microsoft Excel skills

 

Reach out to Elizabeth Castelgrant

Director of Email Marketing

Company NameMarket Traders Institute, Inc Company LocationOrlando, Florida Area

 

Job description

Position Summary:

We are a rapidly growing online software and education company that is seeking a highly experienced Director of Email Marketing to join our marketing leadership team. They will own and optimize all email marketing for the sales and marketing groups. This role will be in charge of a team of 2 email marketers but will coordinate closely with other writers, designers, and producers in the department. We have a very advanced, high volume, event based email marketing program right now. The primary focus of the position is to increase the stability and deliverability of the email program while bringing innovation to segment more effectively based on need or product interest to ultimately increase conversion rates along the funnel. The ideal candidate will have a “how can we” attitude that can take ideas and make them into reality. They should be logic driven, and very organized with a background in UX/UI or client journeys. They should have hands on experience with email deliverability, email messaging best practices, in boxing strategies, data mining, customer journeys, multi-touch marketing and sales funnels. The ideal candidate will be a hands on leader with the ability to find and implement solutions while increasing the effectiveness of the team. The ideal candidate will have experience in email marketing, ecommerce, mobile messaging, working with a phone sales team, and other marketing technology solutions.