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Job Description

We are the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting and media markets, powered by the world's most trusted news organization.

 

The Marketing Effectiveness Manager will be responsible for supporting our overall marketing scorecard and reporting across critical Marketing KPIs and reporting in general through interlocks across our marketing infrastructure. Critical to this role is thoughtful analysis of our reports to draw insights that can be used in key decision making around our marketing planning, resourcing and delivery process.

 

This role will work closely with internal groups including peers within the Marketing Operations team, Marketing Automation teams, Marketing Analytics, Regional Marketing, Proposition Marketing, Sales and Business Intelligence to outline reporting requirements that meet our needs and help deliver optimization in our campaign processes.

 

MAJOR AREAS OF ACCOUNTABILITY:

  • Complete analysis on marketing programs on key metrics such as growth, retention, attrition, reactivation, and promotion response.
  • Provide post-event analysis of marketing campaigns.
  • Recommend and implement changes to improve the return on investment and profitability of future campaigns.
  • Assist marketing managers in answering key questions by translating analytic data into actionable information and recommending a course of action.
  • Partner closely with our colleagues in Finance to insure there is complete alignment across our reporting and theirs
  • Partner with business (i.e. Marketing Council, Finance partners, GTM leaders, etc.) on the development of ad hoc business analysis and recommendations to influence future marketing initiatives
  • Ad hoc analysis, report generation and/or special project work as required.
  • Constant curiosity into our data to deliver reporting that will drive continual improvements in how we deliver our marketing plans and processes
  • Manage multiple projects simultaneously, in highly matrixed organization, with skill, attention to detail, tenacity, and a focus on results.
  • Seek opportunities for process improvement across the Marketing Effectiveness group

 

Qualifications

 

Education and Experience:

  • University degree in business or marketing related field. MBA preferred.
  • Extensive experience
  • Highly proficient with reporting and data analysis, managing reporting requirements, dashboard builds
  • Direct experience in marketing or demand generation fields
  • Strong CRM (SFDC preferred), and Marketing Automation (Eloqua preferred) experience
  • Demonstrated experience with Tableau a plus
  • Proven experience navigating complex global and matrixed businesses
  • Track record of engaging senior leadership and being a catalyst for change- Direct experience in the financial field or information industry a plus.

 

Knowledge and Skills:

  • Strong business processes acumen, especially in CRM and Marketing Automation environment
  • Reporting – across salesforce.com, BO, Tableau
  • Cross-functional collaboration / Influencing decisions
  • Relationship builder
  • Clear understanding of demand generation strategy
  • Familiarity with marketing tools and infrastructure to support demand gen processes and lead flow
  • Exceptional oral and written communication skills
  • Must be an individual with initiative and a solutions-orientation.

 

RESPONSIBILITY FOR WORK OF OTHERS

This position will coordinate work across cross-functional teams and manages a team of direct reports

 

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one – collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 50,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Bring your ambition to make a difference. We’ll bring a world of opportunities.

 

As a global business we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

 

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

 

To learn more about what we offer, please visit thomsonreuters.com/careers.

 

More information about Thomson Reuters can be found on thomsonreuters.com.

Who You AreYou can operate Eloqua like Neo operated The Matrix! You know that there are 4 different ways of doing the same thing in Eloqua, but you have a very refined POV on which of the 4 will work. You have a passion for turning chaos into order – “naming conventions” is tatooed on the back of your neck. You know all the synonyms for “attention to detail” – meticulous, thorough, exact – and it’s exemplified in your work. You’re ready to take the next step in your career and manage Eloqua globally for an amazing company and brand.

Your Next ChallengeThe Eloqua Marketing Specialist is a key role in the organization responsible for all facets of global email and marketing automation operations, supporting all marketing and customer email communications. Activities include: building complex nurture and triggered email communications programs, testing assets and programs, managing the content localization process, identifying and implementing marketing operations best-practices, researching issues, and supporting our internal clients. This position will report to the Marketing Operations Manager within the Global Marketing Operations organization.

  • Manage all facets of the Eloqua platform – configuring, testing, launching, and maintaining programs
  • Collaborate with internal, and agency, marketing and business partners to ensure timely and high quality execution of email campaigns and programs
  • Manage all aspects of building a program/campaign in Eloqua, including building emails and landing pages, designing nurture/triggered programs, testing assets and programs, launching campaign, and troubleshooting issues
  • Manage the prospect database fields, build custom data objects
  • Manage Eloqua integrations with CRM, data warehouse, and other internal and external systems, apps and tools
  • Support the localization process for all global emails and landing pages, working with our localization team and vendors
  • Provide Eloqua support to internal, self-service users. Work with field marketing teams to educate them and support local needs
  • Continually develop our Eloqua expertise – identify and implement best practices, drive feature requests into the vendor, etc.
  • Test and QA Eloqua assets including emails, forms and landing pages

What You’ll Need

  • Eloqua expertise is an absolute requirement – certification is a plus
  • Minimum of 3 years of relevant experience in this field, either with a large B2B organization or ad/consulting agency
  • A. in Marketing, Technology, or related field
  • Adept at working in a high-pace organization with constant change – we’re constantly evolving
  • Amazing communication skills – both written and verbal
  • High EQ is a must
  • Follow-through and attention to detail – you don’t leave loose ends
  • Global experience a plus
  • Good understanding of B2B email/nurture marketing practices, engagement strategies, and anti-spam laws

 

Interested?

Feel free to contact me directly or apply through the LinkedIn posting:

https://www.linkedin.com/jobs/view/280488493/

Digital Marketing Analyst - AmeriPride Services | Minnetonka, MN

https://www.linkedin.com/jobs/view/348776667/

 

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Analyst to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

 

Responsibilities

  • Assist in the planning and execution of all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Build upon our existing social media presence in partnership with our current social media team
  • Measure and report performance of all digital marketing campaigns, and assess against goals
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

Requirements

  • BS/MS degree in marketing or a related field
  • 5 or more years of proven working experience in digital marketing
  • Demonstrable experience leading SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of marketing automation platforms (Eloqua strongly preferred)
  • Solid knowledge of website analytics tools (Google Analytics preferred)
  • Strong analytical skills and data-driven thinking – Tableau experience a plus

 

Interested? Apply here.

More information on AmeriPride Services here.

Dell's Advertising Technology team in Austin, Texas is hiring and looking for awesome talent!  Interested? Check us out below!

DMP Operations: http://p.rfer.us/DLLIUiQla
DMP Lead:
http://p.rfer.us/DLLdoYQlY

LinkedIn Post: https://www.linkedin.com/hp/update/6268508797715775488

#IWork4Dell

At Healthgrades (HG) we are dedicated to delivering technology solutions that bring a new level of transparency to healthcare.  We are on a mission to transform the industry through disruptive technology.

 

We are hiring! Seeking a highly experienced marketer to join the team. If you are interested in marketing operations & healthcare please reach out to me.

 

Please reach out if you are interested.