Director of Email Marketing
Company NameMarket Traders Institute, Inc Company LocationOrlando, Florida Area
We are a rapidly growing online software and education company that is seeking a highly experienced Director of Email Marketing to join our marketing leadership team. They will own and optimize all email marketing for the sales and marketing groups. This role will be in charge of a team of 2 email marketers but will coordinate closely with other writers, designers, and producers in the department. We have a very advanced, high volume, event based email marketing program right now. The primary focus of the position is to increase the stability and deliverability of the email program while bringing innovation to segment more effectively based on need or product interest to ultimately increase conversion rates along the funnel. The ideal candidate will have a “how can we” attitude that can take ideas and make them into reality. They should be logic driven, and very organized with a background in UX/UI or client journeys. They should have hands on experience with email deliverability, email messaging best practices, in boxing strategies, data mining, customer journeys, multi-touch marketing and sales funnels. The ideal candidate will be a hands on leader with the ability to find and implement solutions while increasing the effectiveness of the team. The ideal candidate will have experience in email marketing, ecommerce, mobile messaging, working with a phone sales team, and other marketing technology solutions.