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1 Post authored by: Sarah_Fischer

Digital Marketing Analyst - AmeriPride Services | Minnetonka, MN

https://www.linkedin.com/jobs/view/348776667/

 

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Analyst to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

 

Responsibilities

  • Assist in the planning and execution of all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Build upon our existing social media presence in partnership with our current social media team
  • Measure and report performance of all digital marketing campaigns, and assess against goals
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

Requirements

  • BS/MS degree in marketing or a related field
  • 5 or more years of proven working experience in digital marketing
  • Demonstrable experience leading SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of marketing automation platforms (Eloqua strongly preferred)
  • Solid knowledge of website analytics tools (Google Analytics preferred)
  • Strong analytical skills and data-driven thinking – Tableau experience a plus

 

Interested? Apply here.

More information on AmeriPride Services here.