With another calendar year of Modern Marketing education in the books, the Oracle Marketing Cloud Academy extends kudos and congratulations for the achievements of all Academy students -- especially those earning titles in the 2015 B2B Master and 2015 B2B Luminary programs.


In 2015, the Academy proudly welcomed a total of 48 B2B Luminaries into the elite group of Modern Marketers. This includes the renewed titles of 13 B2B Luminary members and 35 new Modern Marketing thought leaders, representing 25% year over year growth in newly accredited members, compared to 2014.


The B2B Luminary title is our advanced Modern Marketing title and the Academy's highest accreditation. The title is pursued by students interested in achieving thought leadership status and expertise in Oracle Eloqua product knowledge, skill and industry best practice. Those practitioners who work toward the B2B Luminary accreditation participate in nearly 80 hours of instructor-led course time and 10 or more hours of self-paced, web-based training, not to mention study, preparation and additional Luminary activities.


To earn this challenging title, candidates go beyond the 'classroom' to complete the three-part Luminary process after finishing all course requirements. The process followed (after eligibility is confirmed) includes passing the rigorous B2B Luminary exam, completing a Hand-On Practical exercise and publishing a thought leadership blog post that showcases their expertise and business results in action. Click here to read some recent thought leadership posts that helped candidates earn their high achievements.


Want to find out more details about what it takes to earn the valuable B2B Luminary accreditation? Read about the requirements and the process for reaching your goal here. We hope to welcome you and many more B2B Luminaries to this exceptional group in the near future!