The Oracle Eloqua (B2B) Education Pass is a complete solution for marketing professionals seeking training on Oracle Eloqua. The education pass offers training courses that cover the fundamentals and advanced concepts of Eloqua, as well as modern marketing best practices and how to apply them.

The B2B education pass lets you choose how you want to learn: take onDemand video courses, 24/7, or take courses in a live virtual classroom in real-time. Choose the training that interests you to build expertise. You can also choose to follow sequential learning paths containing multiple courses to get accredited as a B2B Master and B2B Luminary, at no extra cost. Learn your way, on your schedule to become a modern marketer.

WITH THIS EDUCATION PASS YOU’LL LEARN HOW TO:

  • Get started using Eloqua and become familiar with its capabilities
  • Tactically plan a Campaign and map out the Campaign strategy, determine best practices for Campaign execution, and leverage Campaign automation
  • Build segment components and combine components for precise targeting
  • Create and manage sophisticated, personalized, and trackable emails in Eloqua
  • Create a form that captures and processes data, and create an associated landing page to host that form
  • Execute single and multi-touch email campaigns, build a workflow, and configure assets
  • Set up a Lead Scoring model, segment based on lead scores, and integrate the lead scores with your CRM
  • Create single and multi-session events, merge session details into emails, and set up automated reminders and post event communications
  • Leverage targeted communications to accelerate conversion through the buying stages
  • Use Eloqua to capture and report on visitors to an Eloqua tracked website
  • Extend the Out-of-Box Eloqua subscription management functionality to provide more complex preference management solutions
  • Install and configure various social suite apps and connectors in order to enrich contact data, extend reach beyond the immediate audience, and increase conversion
  • Optimize lead quality and manage the funnel
  • Leverage best practices for email deliverability, gain more knowledge around proper permission practices, and learn strategies to increase engagement