Within Oracle's Responsys, marketers can orchestrate SMS with other marketing channels, like the campaign manager, for example. Using the campaign manager, marketers can quickly coordinate their custom SMS messages as part of a cross channel journey, making your customer feel like part of the holistic vision of your product and services.
Here, there are Actionable Customer Profiles that allow marketers to identify the attributes, behaviors and preferences that comprise their ideal customers. There's also the Mobile Insight capability that allows marketers to analyze how these messages perform and ultimately drive revenue for your business.
So, in a nutshell, the Oracle Responsys SMS gives you the ability to:
Once your keywords are defined, you will:
To refresh your memory, here's a helpful image showing you all the things you can do with SMS Campaigns in Responsys: