Watch Your Presence Grow with Responsys

So, you know that Responsys can help you plan your Push notification strategy. Well, these are not only plain Push notifications, but also Rich Push notifications with full HTML, and can include a range of images and sounds, as well as Mobile In-App campaigns. You can also store messages to your users in a Message Center. The possibilities are truly endless.

Imagine having all of this at your fingertips with a bank of knowledge all your own. In this case, marketers like you who use Responsys and already know how to send email or SMS campaigns can ramp up extremely quickly.

What You Can Do to Expand on Your Own

Your campaigns with Responsys will be largely promotional: Your customers will receive things like flash sale notifications onto their devices, limited stock notifications that are based on a device browsing a particular product, or transactional campaign messaging in general that will rock your customers' experience. You might know from experience that there is nothing like getting a Push notification when a package you've been waiting eagerly for has arrived or a shipment has gone out.

Ultimately, mobile app campaigns allow marketers much like yourself to:

  • Quickly reach out to a growing mobile audience
  • Reduce sales cycles
  • Create more personalized experiences for customers
  • Stay ahead of the competition
  • Push Campaign Management
  • In-app Campaign Management
  • Rich Text Editor

You'll also need:

  • Push IO SDK version 2.13.x or greater
  • An app developer to code the app to raise an event using a specific name.
  • The Account Administrator to register the trigger event on the Manage Mobile App Configuration page.

Lists: They're Your Friends

  • Create an App Channel List for the Profile List to be used with the app. The App Channel List holds all known user and unknown device information for all apps.
  • Associate the app with a Profile List.
  • You also have the option to create the App Channel List Filter to separate known users for the given channel from anonymous users. You'll use this filter if you're orchestrating cross-channel messaging.
  • You also have the option to associate the app with a preferences PET, as well as select custom triggers for the in-app campaigns.

Push Notifications & Rich Push

Using the mobile app channel, you can send out various types of campaigns.

The first two will be considered Push messaging, which are notifications that are sent to a user's device and are pushed through a publisher or central server. The app doesn't actually have to be open at the time the notification comes, but the app must have been downloaded and have been opened once. For iOS the user must have agreed to allow Push notifications. Then, users will see a notification on their phone with Push notifications. This notification can help drive the user into the app, which is an extremely important metric that you can use to measure your retail space.

 

The same goes with Rich Push notifications, except that they have graphics and sounds. An actual HTML message can be displayed with Rich Push, allowing you to send a creative in this form factor without the app developer. From a user experience perspective, users can automatically open the app after tapping on the notification. Or, using deep linking, a user can be directed to a specific page inside a mobile application after tapping the notification. With both these messaging options, it's encouraged that the user open the app, engage with the company, and drive user retention.

This image shows the difference between Push Notifications and Rich Push Notifications.