During my Luminary training, a project for my team came up that required using a blind form submit. We wanted a link in a campaign thank you email that automatically subscribed someone to an email group and directed them to a landing page that displayed the subscription's success. After learning about this project I went into the video courses for the Luminary training & the next video in my queue to watch was one about blind form submits! So in this blog post, I am going to talk about how I was able to use what I learned from that video to create a blind form submit for our campaign.


First of all, I will introduce the project that needed a blind form submit:


Here is a photo of the section of our email where the blind form submit was needed. We had a sign up link for people who donated to our campaign to be able to sign up for a monthly newsletter to keep in touch with what is going on in the school they donated to.


Screen Shot 2019-08-08 at 10.23.12 AM.png


We wanted the user to be able to simply click on the sign up button & be automatically subscribed to the Reach newsletter and then routed to a landing page that looked like this:


Screen Shot 2019-08-08 at 10.25.59 AM.png

As I am sure you know by this point, we used a blind form submit to make this happen.


Here is how I created the blind form submit (and how you can too!) and implemented it into the email:


  1. Create a new form. This form is pretty simple because only need it to do a few things:
    • Collect the contact's email address (the same one that this link was sent to)
    • Add that email address to a program that will subscribe them to the Reach newsletter
    • Redirect them to the confirmation landing page.

    2. Add a hidden field that has a field merge to collect the user's email address. Here is a screenshot of what mine looked like:

Screen Shot 2019-08-08 at 10.30.28 AM.png


     3. Update the processing steps

    •      Here I just added a step that adds the contact to the correct program and a step that redirects them to the correct landing page.

     4. After the form was created (and saved) I began to work on the blind form submit link.

    •      Here is the sample link that you can start with to create your own blind form submit link: http://s[siteID].t.eloqua.com/e/f2.aspx?elqFormName=[FormName]&elqSiteID=[siteID]&emailAddress=~~eloqua..type--emailfield..syntax--EmailAddress..innerText--EmailAddress..encodeFor--url~~

     5. In your form, click on Actions —> View Form HTML —> Integration Details. From there find the Site ID (in the 2nd box on this page) and paste it in the link where it says "[siteID]" (be sure to delete the brackets).

     6. Then go back to your form's general settings to find the HTML Name.    

    • NOTE: The HTML name can be changed, however you will need to save your form for this to take effect and for your link to work with the new name.

     7. Go back to your email where you want the blind form submit to happen & paste your link on your button.

     8. Send a test email to yourself, and test the button! From here it should work.

    • NOTE: If you test the link on it's own, you will get this error:

Screen Shot 2019-08-08 at 10.38.55 AM.png


This is because the link ONLY works if it is linked to an email that is being communicated to Eloqau through the field merge (Eloqua can't unsubscribe someone if they do not have their email address).

     9. You're Done!


It was perfect timing that I got to the course on Blind Form Submits when I did. The course helped to simplify a daunting process and created an opportunity for my team to implement a new idea that makes things easier on our users.