How many "game boys" do we have here in the OTN WIT community?


Very interesting article here about the gender gap in High Tech that exists today...pointing to the target marketing strategy of computer gaming going back 20 years.  The article states:


"The numbers of enrollments among men and women in computer science were on their way toward parity in the 1970s and early 1980s. In 1984, 37% of computer science graduates were women, but those numbers began to drop dramatically in the middle of the decade. By 2016, that number had been whittled down to 18%. This dip in the 1980s has created a chasm that the past 30 years hasn’t been able to overcome—and the dude-centric computer marketing campaigns of that time may be to blame."


Apple Ad 1985.png


Dude-centric indeed. But looking at the surge in the numbers in 1975 - 1985 and then the trough that exists today, It does make a good point...and it's possible that the marketing campaigns we set out today build the communities (and customer bases) in the future.



Have we found the smoking gun when it comes to gender inequality in High Tech?

Has target marketing and campaign messaging in High Tech moved from this "Game Boy" persona?


Here is the link to the article with a disclaimer: The Quartz site does not offer "permalinks" so eventhough my interest is ONLY about the article entitled Silicon Valley's Gender Gap, other articles show in a blog roll fashion, and many of those articles are political in nature. I am not endorsing nor opposing any other topics located on this website, unless there's an article about how I, Laura K. Ramsey, would look better in purple hair or whether men should wear yoga pants in the workplace. Only then would I have an opinion. Which if you are interested, I will share with you as reply to your comment. Here's is the full link in an earnest effort to provide full attribution and the hope of good canonical SEO karma.


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Ciao for Now,