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Nobody likes feeling as a lead, but everyone loves to be rewarded!

B2B marketers have a limited number of potential buyers, so it’s crucial your leads have your company at the top of their minds when ready to make an investment.

One of the fundamental benefits of marketing automation is that it enables e-gifts campaigns to run in the background 24/7 throughout the year. Seize this technology opportunity to choose and leverage the right incentive properly to reward every targeted contact on his birthday.

It’s simple, once you added appyReward to Oracle Eloqua, just drag and drop e-gifts from the Cloud Content panel and start writing your scenario. You can choose a gift from the appyReward e-gift cards catalog or insert your own gift if you have pertinent incentives to offer.

Ready?

Then start as below to write a scenario to reward any targeted contacts with a personalized gift:

1
Upload first your contact birthdays as custom data objects, and map them to contact records.
Select the date/time format to the custom field and choose date output of MMMM, d (October, 30)

https://www.appyreward.com/medias/blog/birthdays/custom-obj.png

 

2
Create a Segment with a filter that retrieves individuals that are linked to this custom data object with Birthday dynamically equal to Today.

 

https://www.appyreward.com/medias/blog/birthdays/segment-today.png

 

3
Build a simple campaign with your Segment Members to add new members every hour until the campaign is deactivated.

 

https://www.appyreward.com/medias/blog/birthdays/Campaign-segment.png

 

4
Create a birthday email that includes your e-gift, and add it to the campaign canvas.

To insert an e-gift card, you just have to drag & drop the appyReward icon (gift card form alike) from the Cloud Content panel; then double click on it (the gift card form) and configure your gift (select the type of gift, choose value, set quantities, fix delay, etc.…).

Once selected and configured, apply your e-gift to your email birthday.

Learn more about e-gift campaign creation - http://appydoc.appyreward.com

 

https://www.appyreward.com/medias/blog/birthdays/Campaign-apply.png

 

https://www.appyreward.com/medias/blog/birthdays/Campaign-email.png

 

5
Schedule the time you send your email, you can trigger it between 8 and 10 am to wish a happy thought for starting the day!

 

6
Then, track every gift delivery in real time and see how happy your customers are. Check all results via Eloqua Custom Objects.

 

https://www.appyreward.com/medias/blog/birthdays/track_results.png

 

More personalization?

Add new filters to your birthday campaign

 

You can also specify new filters as for example based on Job Role criteria; and create various Birthday emails with different e-gifts appropriated to your targets.

 

https://www.appyreward.com/medias/blog/birthdays/segment-job.png

 

Add various gifts to any segment

 

https://www.appyreward.com/medias/blog/birthdays/Campaign-email-2-Targets-2.png

 

appyReward for Oracle Eloqua: oracle.appyreward.com/...
Oracle Cloud Marketplace: cloudmarketplace.oracle.com/...

Request a demo: appcloud.appyreward.com/...

 

Trademarks:
Oracle and Java are registered trademarks of Oracle and/or its affiliates.
appyReward is a registered trademark of appyReward, Inc. & appyReward, SAS.
All Amazon ™ & © are IP of Amazon.com, Inc. or its affiliates.

appyReward, an Oracle Marketing AppCloud Partner, Launches Application that Enables Marketers to Seamlessly Launch Opportune and Timely e-Gift Campaigns

 

appyReward Helps Marketers to Take Full Control of the Gifting Experience Through Integration to Oracle Marketing Cloud

 

Los Angeles, September 21, 2017 – appyReward, a Cloud Standard and Silver level member of Oracle PartnerNetwork (OPN), today announced that it has launched an e-gift platform application now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. This new application helps marketers to create high-converting e-gift campaigns in minutes to better attract, engage, and retain customers with Oracle Marketing Cloud through Oracle Eloqua. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

 

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

 

appyReward enables Oracle Marketing Cloud customers to easily drag and drop attractive e-gift cards or e-rewards from a catalog of more than 200 popular merchants within their emails and landing pages. E-gift campaigns built on the appyReward platform can be configured within the Oracle Eloqua campaign canvas and fully integrated within existing automation infrastructure. With appyReward marketers know in real-time the moment their customers redeem their gifts. appyReward manages the digital delivery to recipient and reports all results via Oracle Eloqua Custom Objects.

 

Oracle Marketing Cloud customers can visit the appyReward listing in the Oracle Cloud Marketplace to install the application and begin implementing appyReward in Oracle Marketing Cloud.

 

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About appyReward

appyReward is a turn-key e-gift platform that transforms the way businesses reward customers, it gives marketers full control of the gifting experience. Thanks to appyReward, any user knows in real-time the moment his customer downloads the digital gift and can then follow up with new opportunities. More than a simple add on, appyReward is SFA or Marketing Automation’s natural companion. To find out more visit: www.appyreward.com.

 

About Oracle Marketing AppCloud

The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment. Through our Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience. Visit the Oracle Cloud Marketplace to find all our partner solutions.  Oracle Cloud Marketplace

 

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.

 

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates.
appyReward is a registered trademark of appyReward, Inc. & appSizing, SAS.

I created this user group so Eloqua users in the Sacramento area have a place to connect with nearby users, and hopefully meet up to network, share best practices and learn new skills.

 

This is a brand new group, so I'm open to suggestions. Tell me what you'd like to see here, what you want out of a meet-up, etc.

 

I'm looking forward to meeting all of you!