The mantra around here is very Jerry Maguire: help me help you. If you use Eloqua and deal with PAX on a regular basis, Traveloqua is for you. This group is founded on the premise that travel industry tech, like every other vertical out there, is very idiosyncratic and its marketers are generally begging for help. As the marketing director for a small, family-owned travel company, I feel very much that way. The brilliant Henry Miller said this about travel: “One’s destination is never a place, but a new way of seeing things.” I hope this group helps all of us travel & tourism marketers see things a bit differently. And, hopefully, grow our businesses and enrich our lives and those of our customers.