How publicly available online data can be used to drive innovation
Oracle Life Sciences specializes in advanced research methodologies, leveraging publicly available digital resources such as social media platforms and Google search analytics. This approach transcends conventional data analysis, helping to accelerate market research and help companies keep a pulse on evolving landscapes.
This report is an expanded version of a keynote presentation, delivered by Senior Client Lead Vicky Britton at the Digital Health World Congress in London, November 2023. It discusses the significant role of data in digital health, focusing on enhancing patient experience understanding, clarifying disease landscapes, and deriving brand insights in healthcare drawing examples from therapeutic areas including diabetes and Parkinson’s.
Find out more by downloading the pdf below.
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