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"WebCenter Sites" was formerly "FatWire Content Server"
"WebCenter Sites: Analytics" was formerly "FatWire Analytics Server" (also briefly known as FatWire Content Optimizer)
"WebCenter Sites: Community" was formerly "FatWire Community Server"
Each are still separately installable products, the latter two both requiring installation(s) of WebCenter Sites to be of use.
"WebCenter Sites" is something of an umbrella term that can refer to the products it comprises of (Sites, Analytics, Community, Gadget and Mobility) but typically also just refers to the core product, what you know as Content Server.
If all you had before the acquisition was Content Server, then upgrading that to the latest version would put you on WebCenter Sites 11g. That wouldn't automatically give you Analytics etc, because they are still separate optional installations.