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Its supposed to be an easy way to develope web applications especially if you have Oracle database and PL/SQL (Oracle Database language) know how. You can easily develop an employee self service app without writing much codes. You can create a simple search and data entry forms without writing a single code just by answering simple questions similar to turbo tax.
Of course this is true for simple application but once you start working with big ERP then it gets more difficult but still so much easier than any other tool out there.