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Endeca does have the concept of user profile, which can be used to trigger certain merchandising rules or for triggering certain pages built with Experience Manager. You can read more about this here:
"Controlling the display of content" from the http://docs.oracle.com/cd/E38679_01/ToolsAndFrameworks.311/pdf/WorkbenchUserGuide.pdf
However, if you're really just looking to show time in the timezone of the user, I would suggest just storing the GMT time in the MDEX engine on your record then applying the conversation to their local time via a DateFormat function in the application logic. If you're not looking to trigger different content based on timezone and you're simply looking to display, I would just do it in the app logic.
Would this work?
Dan's answer is a good one, if you're working with the Endeca Guided Search commerce product. If you're working withe Endeca Information Discovery and building analytics apps with EID Studio, the answer to your question is that there's currently no timezone-based formatting/display of dates. It's generally a best practice to ensure data is ingested in Endeca Server in a standardized form (UTC time), and it's displayed in that same way (though potentially formatted to a more user-friendly display format). When working with distributed source data systems and distributed user communities, this type of standardization can help ensure there's no confusion and that there's an easily identifiable standard representation of dates and times in the system.